Key Technology Trends and Business Strategy Insights

Toni Iriarte (CIO LACER)

• Top-down (LL/T) align, bottom-up (C/T)
• Claims, advertising properties
• Barcelona Tech Ecosystem

Emerging Technology Concepts

• Federated ML: Train a machine learning model without sharing data samples, ensuring better privacy.
• GDS (Graph Data Science): Applied to graph data structures to identify behavioral characteristics.
• AI-centric SaaS: Cloud application with programmatic request/reply or event-based interfaces (APIs).
• Augmented FinOPS: Agility, integration, and feedback to financial governance, budgeting, and cost optimization efforts.
• Internal Developer Portals: Self-service discovery and access to resources in complex, cloud-native software environments.
• GitOps: Closed-loop control system for cloud-native applications.
• Wasm (WebAssembly): Virtual machine and binary code format to support application performance.

Strategic Considerations

• The future challenge is Artificial Intelligence.
• Control over providers, reduction of costly infrastructure investment and taxation.
• Advantages over time, medium-term benefits.

Cloud Strategy

• Public Cloud: Google Drive.
• Private Cloud: Specific to a company.

Cybersecurity and Cryptography

• Cybersecurity: Significant investment required.
• CSMA (Cyber Security Mesh Architecture).
• HE (Homomorphic Encryption), PQC (Post-Quantum Cryptography).

Gartner Hype Cycle

Innovation trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, plateau of productivity.

Marcel Verger (INORBIS): Consultancy

• Differentiation: Added value in information systems, analytical solutions, governance, management, and administration scope.

OSPO (Open Source Program Office)

Competency to build strategies for governing and managing using open-source software and data or models. OS acts as a bridge between the user and computer hardware, and between applications and computer hardware.

Ricard Julià (Arees Marketing)

Brand Analysis and Keys

• NIKE: All ages, quality apparel, e-commerce.
• IKEA: Middle class, price, easy furniture.
• ROLEX: Status, exclusive, LL/T, high price. Luxury watches, precision, outlasting Casio.
• TESLA: Conscious consumers, innovation, sustainability, quality.
• AXE: Sexist advertisements -> Brand Key: Core (essence) and External (target, competition, insight, reason to believe I discriminator). The target determines the volume.

General Marketing Keys

Keys: Visual, color code, audio. Key depends on the company (inferior commands).

Ecosystem Benchmarking

Pharmaceutical companies, universities. Benchmarking worldwide in startups (Patagonia 1st). Catalan companies R&D, BCN capital.

Other Mentions

• IZI Record (Content Creation).

Operating System Definition

OS: Software that manages a computer's hardware/provides an interface between apps and computer hardware.