Key Concepts in Corporate Management and Marketing

1. Middle Management

M: Gerencia Media
D: A level of management in an organization or business consisting of executives or senior supervisory staff in charge of the detailed running of an organization or business and reporting to top management.

2. Objection Analysis Sheet

M: Hoja de Análisis de Objeciones
D: A document stating a feeling of opposition or dislike regarding something that an employer disagrees with.

3. Networking

M: Creación de Redes
D: Forming business connections and contacts through informal social meetings.

4. Observation Method

M: Métodos de Observación
D: The observation method involves human or mechanical observation of what people actually do or what events take place during a buying or consumption situation.

5. Recession

M: Recesión
D: A business cycle contraction and a general slowdown in economic activity.

6. Institutional Promotion

M: Promoción Institucional
D: A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal.

7. Personal Selling

M: Venta Personal
D: Personal selling is the most effective tool in certain stages of the buying process, particularly in the creation of preference, conviction, and action of the consumer.

8. Natural Risk

M: Riesgos Naturales
D: The probability that a territory and the society that inhabits it are affected by natural episodes of an extraordinary range.

9. Trademark

M: Marca Registrada
D: Any symbol legally registered to uniquely identify one or more commercial products or services.

10. Warranty

M: Garantía
D: The effect of strengthening the stipulated price. This is something (symbolic or concrete) that protects and ensures a certain thing.

11. Visual Merchandising

M: Mercadotecnia Visual
D: A technical study of factors that intervene in the movement of the shop, such as cold areas, hot spots, and the customer target.

12. World Wide Web

M: Red de documentos HTML interconectados
D: A system of information distribution based on hypertext or hypermedia that is accessible via the Internet.

13. Quality Check Method

M: Método de Control de Calidad
D: An important part of building a reputable brand and gaining the trust of customers. While quality standards vary from one industry to another, the means for testing product quality are fairly standard.

14. Wholesalers

M: Mayoristas
D: The sale of goods or merchandise to retailers, industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services.