Key Business Adjectives: Describing People and Markets
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Professional Personality Traits
Understanding key adjectives used to describe professional characteristics is essential for effective business communication.
Defining Key Personality Adjectives
- Sociable
- Likes to spend time with other people.
- Ambitious
- Wants to reach the top in their career.
- Creative
- Has a lot of new ideas.
- Reliable
- Does what they promise to do.
- Relaxed
- Is usually calm.
- Hard-working
- Spends a lot of time doing a good job.
- Punctual
- Likes to be on time.
- Motivating
- Encourages other people to work well.
- Helpful
- Is good at making things work.
- Practical
- Likes to do things for other people.
Applying Personality Traits: Maria's Profile
Maria is good in a team and she gets on well with her colleagues. She is extremely sociable. She is never late for meetings—she is always punctual. She is very reliable; she always meets deadlines. She is in the office at 8:00 a.m. every day and often stays late—she is very hard-working. She is also a very creative person with a lot of ideas for the future of the company.
Key Business Terms (Spanish Translation)
- Leadership: Liderazgo
- Teamwork: Trabajo en equipo
2. Understanding Market Types
Definitions of Market Segments
- Mass Market
- Produced for a large and diverse group of consumers.
- Niche Market
- Demand for a very specialized product or commodity.
- Luxury Market
- A market for goods that give great comfort and pleasure, such as expensive clothes and food.
- Export Market
- A foreign country to which goods and services from a particular country are sold.
- Home Market
- The domestic market where goods and services from its country are sold (the producer's country).
Market Type Illustrations
- Mass Market: Coca-Cola is a mass market product; it sells to large numbers of people.
- Niche Market: Selling special-interest holidays is a niche market; it is a small but often profitable market.
- Luxury Market: Rolex watches sell in a luxury market; they are high-quality and expensive goods.
- Export Market: An export market is outside the producer's country.
- Home Market: A home market is in the producer's country.
Example Sentences
- Nike shoes sell in a mass market.
- Ferrari sports cars are a luxury market product.
3. Describing Market Conditions
Market Adjectives: Positive vs. Negative
| Positive Adjectives | Negative Adjectives |
|---|---|
| New | Mature |
| Growing | Declining |
| Profitable | Unprofitable |
| Big | Small |
| Attractive | Unattractive |
Defining Market Condition Terms
- New Market
- Is at an early stage.
- Growing Market
- Is getting larger.
- Profitable Market
- Allows companies to make money.
- Big Market
- Is large.
- Attractive Market
- Is good to enter.