iPhone 15 Launch: Features, Specs, and Premium Market Focus

Introducing the New iPhone 15

Hello, my name is Luis. I am an employee in Apple's Sales Department, and today I am here to present the newest device from our company: the iPhone 15.

Product Innovations and Features

This device is a new and improved version of the last model. Its key innovations are not focused on external design changes, but rather on significant internal enhancements.

Some of its major improvements include:

• Up to 5 hours more battery performance.
• Enhanced camera and video quality.
• Advanced 3D screen viewing capability.
• Integration of the fastest processor in the history of mobile phones.

Target Market and Consumer Profile

The iPhone 15 is generally directed toward users with a medium-to-high income. Given the features presented, it is considered a top-of-the-range phone, which also positions it as one of the most expensive devices on the market.

This phone is primarily focused on young consumers and adults. Due to the advanced technology, it is less targeted toward teenagers and the elderly who may not require or fully utilize its sophisticated capabilities.

A standout feature is its exceptionally high photo and video quality, making this new model highly attractive to photography enthusiasts who consistently follow releases from this famous brand.

Product Specifications

While previous models ranged in size between 6.1 and 6.7 inches, this new device will feature a medium size of 6.5 inches.

• Its shape will remain consistent: rectangular and thin.
• This new model is available in four colors: Gold, Black, Silver, and Dark Green.
• It will be priced at €1,300.

Marketing and Promotion Strategy

The iPhone 15 will be announced across all major media channels, including television, radio, magazines, social networks, and billboards.

Commercial announcements will also be featured at the beginning of videos or films on popular digital platforms such as YouTube, TikTok, and Twitch.

Packaging Details

The device will be packaged in a rectangular white box. Following our current standards, it will include only the charging cable and the mobile device itself—no headphones or charging adapter will be included.

The box design will prominently display the brand, its representative logo, and the silhouette of the device.

The Iconic Slogan: "Think Different"

“Think Different” is the iconic advertising slogan created by Steve Jobs in 1997. It has been the company's most recognizable slogan and undoubtedly one of the most famous in world advertising over the last 25 years.

This two-word slogan perfectly encapsulates the uniqueness of our product, as no other company has managed to develop a model with the advanced capabilities of the iPhone 15.