Increasing More Supermarket's Appeal to Young Adults

Introduction

More Supermarket is a well-established chain with a strong reputation for quality and value. However, recent market research has shown that the brand has a particularly low rating among consumers aged between 18 and 25. This age group associates the brand with older generations and finds it to be outdated and unappealing.

In order to change young consumers' perception of More and increase sales among this age group, we propose the following concrete measures:

1. Partner with local universities and colleges

Young adults are busy and often on a tight budget. They appreciate convenience and value for money. One way to make More more appealing to this age group is to partner with local universities and colleges. This could involve offering discounts to students, hosting events on campus, or providing sponsorships for student clubs and organizations.

Partnering with local universities and colleges would show young adults that More is a brand that cares about them and their needs. It would also help to make More more visible and accessible to this age group.

2. Support sustainable and ethical brands

Young adults are increasingly concerned about the environment and social justice. They are more likely to support brands that share their values. One way to make More more appealing to this age group is to support sustainable and ethical brands. This could involve stocking more products from sustainable and ethical suppliers, or working with local producers and farmers.

Supporting sustainable and ethical brands would show young adults that More is a brand that cares about the same things they do. It would also help to make More more aligned with the values of this generation.

Conclusion

We believe that the two concrete measures outlined in this proposal will help to make More Supermarket more popular among young adults. By partnering with local universities and colleges and supporting sustainable and ethical brands, More can show young adults that it is a brand that cares about them and their needs. This will help to change young consumers' perception of More and increase sales among this age group.