Improving City Life & The Power of Scent Marketing

Improving Our City: A Message from Maria Luisa Rodriguez Morales

Addressing Our Challenges

Good morning everyone, my name is Maria Luisa Rodriguez Morales and I am a candidate for the municipal elections. Thank you for attending this meeting. I am running for office because I want to bring positive change to our city.

We are all aware of the challenges we face. Unemployment is at an all-time high, businesses are struggling due to the pandemic, and large companies are relocating to other cities. Our hospital needs more doctors and specialists, leading to long wait times for appointments. Our streets are becoming increasingly congested and lack safe cycling infrastructure, posing a danger to everyone.

Solutions for a Brighter Future

I propose the following solutions:

• Provide financial aid to struggling families and businesses.
• Lower rental prices to attract new businesses and encourage existing ones to stay.
• Invest in public works to improve the functionality of our streets and construct dedicated bike lanes.

I am confident that together, we can make our city a better place for everyone. A vote for me is a vote for positive change. The decision is yours.

The Power of Scent: How Businesses Use Smell to Influence Us

Our sense of smell is incredibly powerful and influential. Many companies have recognized this and are harnessing the power of artificial scents to drive purchases, evoke emotions, and create immersive experiences.

Scent Marketing Strategies

Businesses use pleasant scents to create a positive and relaxing atmosphere, encouraging customers to stay longer and spend more. For example, furniture stores often use calming scents to help customers envision the items in their own homes.

Evoking Memories and Experiences

Scents have a unique ability to trigger memories and transport us back in time. Companies like Demeter Fragrances specialize in creating evocative scents that capture specific places and experiences, such as rain or a Christmas tree.

Creating Realistic Environments

Dale Air, a company that began by producing air fresheners, now creates a wide range of realistic scents, including fish, burning logs, and even ashtrays. These scents are used to enhance art exhibitions and create immersive experiences.