Hrm, company-of-origin, analysis

Classified in Economy

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Customer/ cliente: is a person who buys goods or Services.

Customer loyalty/ Fidelización del cliente: is when a supplier receives the ultimate reward for His efforts.

Customer royalty: nobleza del Cliente.

Customer care/ atención al Cliente: is a service provided by companies, where they solve queries of Customers.

Repeat Business: customers to buy from companies again And again.

Code of practice: set of Rules. Explains what the consumer can expect of the company. Service: job where People do or provide something rather than produce something. Goods: are Products or objects that can satisfy people's wants.

Marketing: is the process Of performing market research, selling products to customers. Telecommunications: is the transmission of information, over significant Distances. Manufacture: make something on a large scale using machinery.

Manufacturer: is a firm which makes or produces goods.

Multinational: these are Companies which operate in a number of countries. Parent: is a company which Controls a number of subsidiaries.

Subsidiary (company): is a Company that is completely or partly owned and wholly controlled by another Company that owns more than half of the subsidiary's stock.[#?] HYPERLINK "http:// en.Wikipedia.Org/wiki/Subsidiary" \l "cite_note-1#cite_note-1" [#?][#?]

Holding company: a company Created to buy shares in other companies, which it then controls. Retailing: is The provision of goods or services to the customer.

Retailer/ minorista: they buy goods directly from the Manufacturer or from a wholesaler.

Wholesaler/ mayorista: it’s the middleman who sells Goods in large quantities to be retailed by others.

Profit Margin: it’s the difference between the price Someone pays for the goods and the price someone sell the goods at to the Consumer.

Consumer: is a person who Buys goods and services for personal use. Retail outlet: is the place where Customers can purchase goods. Supermarket: a large self-service shop selling Goods and household items. Hypermarket: is a very large supermarket often Located on the edge of a city.


Shopping centre: is a covered area with shops, Supermarkets and restaurants.

Department store: is a large Shop stocking many varieties of goods in different departments. Chain store: One of a group of shops owned by the same company.

Specialist retailer: is a Shop which only sells one type of product, usually of high quality. The Internet (e-commerce): is an electronic shopping from companies websites.

Mail-order catalogues: is Shopping from home by choosing goods from a company’s catalogue.

TV sales: customers watch product adverts on the screen and place their Orders by phone/ fax/ the internet.

Door to door sales: an agent sells the product to the customer at home. Cash and carry: customers can buy from the manufacturer’s warehouse. Strategy: Is a plan designed to achieve a particular long-term aim. SWOT analysis: is an Analysis of a company’s situation. Troubleshooting: is the process of Diagnosing the source of a problem. Established/ negocio sólido : founded

Founder/ Fundador: is the person who started the company.

Remote Shopping: shopping from home via the Internet or by TV shopping channel.

Unique Selling Points (USPs) of a product: are the things that make it special and Different from other similar products.

Advertisement: Describe the features and characteristics of the product. Brings the product to the public’s attention.

Customer profile: is a description of the consumer in mind that have the Marketing department. Features: a distinctive attribute or aspect.

Benefits: An advantage or profit gained from something.

Open Market: is where the price of products is governed by the demand.

Competitor: an organization engaged in commercial or economic Competition with others. Main competitors/ principales competidores.

Market share/ cuota de mercado: the percentage of an industry or Market's total sales that is earned by a particular company over a specified Time period.

Market leaders: companies with the biggest market share for a product. Up-market: a stock market which is rising or is at its highest level. Middle-market: a stock market which is constantly or is at its middle level.


Down-market: A stock market which is falling or is at its lowest level.

Global Market place: it’s the activity of buying or selling goods and services in all The countries of the world.

Bar code: is a pattern of thick and thin lines that represents Information. Packaging: is used to protect goods and to present an image of Them. Checkout counter: is the pay desk in a self-service shop.

Till display: is an electronic screen which shows you how much to pay. Stock: is all the goods a retail outlet keeps to sell to its consumers. Supplier: is an agent who provides products.

Price: is the amount the goods Cost.

Trademark: is a distinctive sign to identify Products between companies. Chairman: is a person who presides over a company's Board of directors. Provider: One that makes something, such as a service, Available.

Production: is the process to transform tangible and intangible inputs Into goods or services. Product: is an object or service that is the end result Of a process.

Upright/ vertical: stay in a vertical position. Household/ hogar.

Development/ Desarrollo.

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