Hrm, company-of-origin, analysis
Classified in Economy
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English with a size of 1.66 KB.
1.Background: analysis of company information, history, sales, competitors...
2.Information & Research: study of the information of the external and internal environment; issues trends; stakeholders (features, likes, needs, means they use to inform themselves)
3.Strategy definition:
•Objectives: what do you want to achieve with the activities that will be launched. Measurable, attainable, realistic.
•Stakeholders: who is going to direct the communication. Priorities.
•Messages: what you want to communicate, as well as the tone or style of communication.
4.Actions: communication activities to be developed and the means to be used in order to reach the objectives, with every key stakeholder.
5.Schedule or calendar: time planning of each of the actions, and people responsible.
6.Budget: to be used for the implementation of the strategic plan of integral communication.
7.Control and monitoring: measurement and control of the fulfillment of the plan in order to perform corrective actions. Indicators to measure the degree of compliance with the programmed actions.