Historia

People were eager to buy and practically everything was sold. But a few years ago there has been an abrupt change in consumer behavior, which is beginning to wonder if they really need so many things. These new consumer trends have led to responsible consumption.

The buyer must convince himself that the purchase is worthwhile and appreciate what he really needs. They have become a saturated consumer, a customer who is not looking for anything else; because you have enough, because you don't need it, or because you don't want it. However, this does not mean that they do not continue buying, but that they buy in another way.

Materialism has given way to a type of customer who seeks sustainable consumption, based on the optimization of resources and a longer life cycle of products.