Health Systems and Medical History Assessment

Elemental Health Systems

Elemental Health Systems associated earthly elements with the delicate balance necessary to maintain a healthy life. Some of the qualities associated with these elements (fire, water, air, metal, etc.) are:

Check ALL that apply:

• Body parts/paths known as meridians
• Types of food to eat or to avoid
• Seasonal qualities

Public Health Systems

Public Health systems can be defined as a system of healthcare designed to be accessible to the entire society/country. During the Middle Ages in Europe, care for the sick was mainly the responsibility of the church in power.

Medical History Overview

In the Medical History Overview, we read that early medicine incorporated both natural and supernatural means for treating disease. Mesopotamian Medicine had two kinds of healers: the Asu (a medical doctor who treated illness empirically) and the Asipu.

QUIZ 7: Marketing and Segmentation

Segmentation Strategy

The overlapping segmentation suggests that multiple segmentation efforts might be used for different marketing strategies or tactics at the same time.

Market Focus

The geographic segmentation or Attributes focus on where the target market is located.

Behavior Change Marketing Effectiveness

Behavior change marketing is effective when all of the following happen EXCEPT:

• Efficient strategies grouped into similar marketing efforts

Applying Segmentation to the Marketplace

How do you use all the various types of segmentation and apply that to your marketplace? Check all that apply:

• Know your product offering
• Know what problems you solve & if they also solve the client’s problems
• Know what unique value you have that is different from competitors
• Know how the benefits you offer differ from competitors

Segmentation Definition

Segmentation is the process of dividing the potential marketing groups in a way that corresponds to: both answers “b” and “d”.

Collective Culture Characteristics

Collective Culture groups all of the following characteristics EXCEPT:

• Product vs. service

Stages of Change Application

The cross segmentation may be used as individuals and groups progress through the various Stages of Change.

Psychographic Segmentation

The psychographic segmentation includes AIOs (Activities, Interests, Opinions), and other attitudes or values where each group receives a unique message.

Segmentation Occurrence

The step-level segmentation occurs when we use a market segmentation strategy to target a particular set of groups, and then as the various members of each group respond.

Market Definition

A market is defined as either groups or organizations with a current or potential desire and perceived ability to acquire product offering.