Glovo's Value Chain Analysis: Core Business Activities

Glovo's Primary Activities: Core Value Creation

• Inbound Logistics

  Glovo partners with local restaurants, stores, and service providers to secure a steady supply of goods available for delivery. This involves managing relationships and ensuring that partners have the necessary infrastructure to fulfill orders efficiently.

• Operations Management

  Glovo’s operations include the processing and coordination of orders through its app, from customer selection to payment and order dispatch. The company uses algorithms to optimize delivery routing, reduce wait times, and ensure efficient order batching, contributing directly to its value proposition of fast delivery.

• Outbound Logistics and Delivery

  As a delivery service, outbound logistics are critical. Glovo’s platform connects delivery riders (couriers) with orders, and its algorithms prioritize efficiency and speed. This process includes tracking orders in real-time and ensuring quality delivery service across various locations.

• Marketing and Sales Strategy

  Glovo attracts customers through targeted marketing, promotions, and app-based notifications. The company leverages social media and partnerships to expand its user base, promoting the convenience of fast delivery and the various options available on the platform.

• Customer Service and Support

  Customer support is essential to maintain user trust and satisfaction. Glovo offers support channels through its app, handling customer complaints, refunds, and quality assurance. The feedback system also helps the company improve services based on customer input.

Glovo's Support Activities: Enabling Infrastructure

• Firm Infrastructure and Management

  Glovo maintains an extensive management structure to oversee its operations, technology, and partnerships across multiple countries. This infrastructure includes financial management, legal compliance, and strategic planning for market expansion.

• Human Resource Management (HRM)

  Recruitment, training, and retention of delivery riders and internal teams are vital for Glovo’s success. The company focuses on hiring local talent in different markets to adapt to specific regional needs and preferences.

• Technology Development and Innovation

  Glovo invests heavily in app development and technology to enhance the user experience. Features such as real-time tracking, push notifications, and user-friendly interfaces are crucial components that differentiate it from competitors.

• Strategic Procurement and Partnerships

  Glovo’s partnerships with restaurants, retailers, and other suppliers are a key aspect of its procurement process. This involves negotiating terms, ensuring quality standards, and providing partners with digital tools to integrate seamlessly with Glovo’s platform.