Global Marketing Insights: Cultural Nuances and Business Success

A value is an organized pattern. FALSE

A characteristic of a low-context culture is that messages are explicit and specific. TRUE

A few years ago, Philips Electronics developed a new consumer product. Innovators bought it, but early adopters didn't. FALSE

A massive effort was dubbed the "Moses Project" to prevent flooding. TRUE

A number of authors, journalists, and food critics have a sense of shame. TRUE

A vice-president of an American software company noted that customs, hierarchies, and the class structure of Korean culture have to be respected. TRUE

According to Geert Hofstede, which of the following is a key cultural dimension? Long-term orientation

According to Hofstede's research on cultural values, aesthetic elements are not a key dimension. FALSE

According to Roger's diffusion theory, some food adoption is TRUE. Although some food is TRUE. TRUE

Adopter categories are classifications of individuals based on their adoption of innovations. Innovators

American Nancy McKinstry recently became the new CEO, focusing on semantics. TRUE

Americans typically want to "go it alone." TRUE

An intern from the United Kingdom was working in an American software company and encountered issues with semantics. TRUE

Anheuser-Busch and Miller Brewing both focused on having reduced alcohol levels. TRUE

As cultural differences become less relevant, American fast foods gain popularity. FALSE

Cadbury has trademarked the color. TRUE

Coca-Cola billboards were recently affected by a severe lack of funds for historic renovation. TRUE

Colgate discovered that in Spanish, colgate is a verb form that means "go hang yourself." TRUE

Whirlpool found that consumers in Italy, France, and Germany perceived its products to be "too American." TRUE

Comparing and contrasting the diffusion of innovations in Asia, the adoption process begins more slowly but ramps up more rapidly than it does in Western countries. TRUE

Competitive bidding. TRUE

Cultural influences are also significant. TRUE

Culture includes conscious and unconscious elements. FALSE

Danes generally are not afraid of uncertainty avoidance. FALSE

Despite the fact that the American team? FIFA has chosen Total Apparel Group (TAG) to boost soccer's visibility and popularity among Americans. TRUE

Domino's Pizza had to pull out of the market. TRUE

European consumers have faced a severe lack of funds for historic renovation. FALSE

Former Disney chairman Michael Eisner. TRUE

Giving business cards with the left hand in some cultures can be problematic, as people pick up nonverbal cues and understand intuitively without being told. TRUE

If a marketing manager plans to enter a newly developing market, the adoption process may occur much faster than in the home market. TRUE

If a potential Latin American customer insists on discussing personal matters before business, it is important to engage. TRUE

In China, authorities have the power to control market access. TRUE

In China, Dell had to find a meaningful interpretation of direct orders. TRUE

In China, Dell had to find a meaningful interpretation of direct orders. TRUE

In high-context cultures, time is polychronic. TRUE

In Korea, 45683968 can be interpreted as "I love you." TRUE

In order to convey the sense of the country, in surveys about color, there are differing perceptions. FALSE

In the 1990s, Philips Electronics developed a new consumer product focusing on compatibility. TRUE

Insisting on competitive bidding can cause issues in low-context cultures. TRUE

Lawyers are more important in low-context cultures. TRUE

Linguists have divided the study of languages into phonology, morphology, and semantics. TRUE

" } TRUE" } } Morphology" " "