Franchise Success: Confidence, Contracts, and Financial Insights
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Building Franchise Confidence
Aspects to offer confidence over a particular franchise include acting in a specific area with dedicated centers, maintaining agreements with financial institutions to facilitate franchisee financing, and ensuring high franchisee satisfaction within the network.
Pre-Contract of Franchise Explained
As its name indicates, a pre-contract of franchise precedes the preliminary contract. It is a written document where the franchisor agrees to reserve, for a specific enterprise, the right to access the franchise in a particular area for a limited time, usually around two months.
Franchise Statements: True or False
- Both franchisor and franchisee are independent: True
- There is no specific Spanish law regulating franchises: True
Funding Sources for Franchisees
Franchisees can approach several funding sources:
- Grants and subsidies: Franchises can benefit from business creation aid.
- Banks, savings banks, and other credit institutions.
Disadvantages for the Franchisor
- Lose exclusivity over operation and management procedures.
- Franchisee selection mistakes can reflect poorly on the franchisor's image.
- Restricted product distribution possibilities compared to non-franchise models.
Rights of the Franchisor
- Receive receivables on time as agreed upon for all set fees.
- Receive information on sales volume and other agreed-upon aspects.
- Denounce and terminate the contract in case of franchisee default.
- Develop actions and campaigns for the franchise's evolution.
Franchise Concept
A franchise is a contract where a franchisor grants a franchisee the right to operate a system of marketing certain products or services in exchange for financial consideration.
Advice for Franchisees
- Study and understand the advantages and disadvantages of the franchise model.
- Decide in which sector to invest based on personal interests.
- Inquire about the franchisor's operational history and the number of open establishments.
- Assess whether all franchise requirements are acceptable.
Economic Tradeoffs for the Franchisee
- Entry fee: The initial amount paid by the franchisee.
- Sales Canon (Royalty fee): A periodic payment made by the franchisee.
- Advertising fee: A contribution paid by all franchisees within the network.
Franchisee's Rights
- Receive the product or service and know-how.
- Be assured of exclusive business exploitation in a geographic area.
- Receive sufficient support in promotion, advertising, technology, counseling, and financial matters.
- Benefit from the franchisor's advertising campaigns.