Essential Terminology for Graphic Design, Printing, and Web Projects

Core Graphic Design Concepts and Terminology

Vector Graphics and File Types

• Vector allows for resizing without loss in quality.
• Vector graphics are smaller in file size.

• PNG file type (Portable Network Graphics).
• SVG (Scalable Vector Graphics).

Digital Asset Sourcing

• He found the images online, but they were in the public domain.
• The team member created the images himself.

The whole is greater than the sum of the parts.

Typography and Text Handling

• Kerning: The spacing between specific pairs of characters.
• Leading: The distance between each line of text.

Font Classifications

• Script
• Decorative
• Serif
• Sans Serif

Text Overflow

Even though it's not visible, the excess text is still in the bounding area, and a small plus (+) symbol is displayed at the bottom of the box.

Paths, Points, and Shapes

• Anchor points can be converted between smooth points and corner points.
• Curved and straight path segments can be connected by an anchor point.

Vector Curves and Geometry

• A curve that can be scaled and manipulated easily.
• A curve that is created using mathematical formulas.

Path Components Glossary

• Anchor Point: A mark at the beginning of a path segment.
• Corner Point: A path segment that changes direction abruptly.
• Direction Handles: Consist of lines used to control the curve of a path segment.
• Smooth Point: A path segment that transitions smoothly.

Tools and Elements

• Brush, Pen, Rectangle, Eraser, Shape.
• Measurement points.

Masks, Layers, and Effects

• A clipping mask completely hides artwork outside of the mask, while an opacity mask changes the transparency.
• Clipping mask.
• Image Trace panel.
• Gaussian Blur.
• Outlines.

Layers and Selection

• Layer Panel Elements: Layer, Template Layer, Target Icon, Select Object, Sublayer.
• Group selection mode.

Transformations

• Rotate
• Shear

Printing Standards and Resolution

• The printer's resolution directly affects the size and quality of images you can print.
• Bleed Definition: To ensure that your artwork is still printed to the edge of the page after the page is trimmed.

Project Management and Client Relations

• Project Scope.
• Make sure the assets are appropriate for the intended age of the children.
• Disable links to that document.
• Links.
• White (Color Terminology).

Client Communication Best Practices

• Approve any changes with the client.
• Give the client regular updates about the progress of the project.
• Give the client a mock-up of the project so they can better understand the process.

Web Development Planning

Five Stages of Web Development

1. Planning
2. Designing
3. Building
4. Testing
5. Publishing

New Website Requirements

• What new information the new website will need that the old website didn't have.
• A demographic report on the customers who purchase online orders.