Essential Digital Marketing Terms and Definitions

Open Rate Metrics

The open rate for an email sent to multiple recipients is most often calculated as the total number of "opened" emails, expressed as a percentage of the total number of emails sent or—more usually—delivered. As a result, open rates are broadly rejected as an absolute measure of a commercial email's performance.

Key Performance Indicators (KPI)

A KPI is a marketing indicator that helps you measure and quantify key factors of your marketing strategy, such as conversion rate and recurrent buyers.

SEMrush SEO Capabilities

SEMrush is an SEO tool that performs your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and much more. SEMrush is trusted by internet marketers all over the world. It is also used by a number of businesses, both big and small.

Government to Citizen (G2C) Communication

The G2C relationship may refer to the demand for information from the citizen in any life situation or a transfer of an official document to the citizen. The abbreviation is usually used to refer to the ICT solution that converts such communication to electronic form or to describe a solution that simplifies the communication between public administration and citizens (e.g., office websites or a public service catalog).

Upselling Sales Techniques

Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale.

Marketing Automation Technology

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Conversion Rate Optimization (CRO)

CRO stands for Conversion Rate Optimization.

Lead Scoring Methodology

Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g., sales, partners, teleprospecting) will engage, in order of priority.

Lead Generation Processes

Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads.

Email Marketing Campaigns

Email marketing is the act of sending a commercial message, typically to a group of people, using email. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.