Enhancing Attention and Memory: Key Factors and Processes
Classified in Psychology and Sociology
Written at on 
English with a size of 1.59 KB.
1.4.2 Attention
Attention is the capacity that allows us to focus awareness on what we need at any given moment.
1. Stimulus Factors
The intensity and predictability of a stimulus influence attention:
- Greater intensity captures more attention.
- Unexpected stimuli are more attention-grabbing.
2. Personal Factors
Willingness and internal states affect attention:
- Fatigue, sleepiness, and hunger negatively impact attention span.
- Mood, mental fatigue, interest, and humor also affect attention.
Benefits of Attention
Attention enables us to:
- React to stimuli promptly.
- Discriminate desired stimuli and prevent distractions (perceptual defense).
- Maintain sustained focus on an activity.
- Perform multiple tasks effectively.
1.4.3 Memory
Memory is the ability to encode, store, retrieve, and use information from our experiences.
Memory Functions
Memory involves three key processes:
- Acquisition of Information: Input through the senses.
- Storage of Information: Retaining information for later use.
- Retrieval of Information: Accessing stored information.
Types of Memory
Immediate or Sensory Memory
Brief sensory recall following stimulus presentation.
Short-Term Memory
Limited capacity storage lasting several seconds.
Long-Term Memory
Relatively permanent storage of well-learned information over extended periods.