Effective Strategies for Job Description and Product Promotion

1 Steps to Elaborate a Job Description

Job title, duties, skills and competencies, relationships, salary

2 Skills for New Receptionist

For our receptionist positions we need certain skills, communication skill, multitasking skills, confidential, computer literacy, friendly, intelligent, tolerant and patient, professional, innovative, organized

3 Pre-Opening Plan

• Establish a positive image
• Let customers know you are opening for business
• Bring in customers or have them contact you
• Interest customers in your new company and your product or service

Ongoing Plan

• Explaining major features and benefits of your products
• Communicating information about seller
• Clearing up customers' questions and concerns
• Introducing new goods or services

4 Labor Union

Is an organization that represents workers in their dealings with employers

5 Promotion

Is communication intended to persuade, inform or remind a target about a business or its products

6 The Utility of Product Promotion

Businesses use product promotion to urge potential customers to buy their own instead of competitors

7 Pre-Selling

Is influencing potential customers to buy before contact is actually made

8 Advertising

Advertising is the paid non-personal presentation of ideas, goods or services

9 Advertising in Newspapers

• Advantage: advertising can be planned on short notice
• Disadvantage: Newspaper ads also have a short lifespan

10 Transit Advertising

Advertising placed in public transportation has an obvious and unique advantage

11 Specialty Item

Is a giveaway such as a pen, cap or t-shirt printed with a business name or logo

12 Between Sweepstakes and Contests

Sweepstakes are simple games of chance. Contests require the customer to do something to win

13 Internet Marketing

Web 2.0 and many other banner advertising

14 Budget for Promotion

• Cost out promotional activities
• Compare industry averages
• Make final adjustments

15 Advertising Agency

Is a company that acts as an intermediary between a business and the media to communicate a message to the target market