Digital Marketing Strategies: SEO, Social Media & KPIs

Internet Information — 7 Keys

7 keys of Internet information:

1. Credibility
2. Perceptual filters give distorted outcomes
3. Being online does not depend only on you
4. Multiplayer effect
5. Permanency
6. Engagement, dynamism, dialogue
7. Without privacy

SEO Strategies

On-page

Keywords in the webpage source code: keywords do not count the same depending on their position in the source (e.g., title tag, headings, body, meta tags).

Tools

Useful SEO tools and browser add-ons include:

• Google Webmaster Tools
• SEOquake
• MozBar (free browser toolbar add-on)

Off-page

Link building: acquire links pointing to your webpage. Link yourself by placing strategic links that point to your webpage.

KPI: Key Performance Indicator

Use KPIs to measure success and adjust strategy accordingly.

Overall Strategy

Explain the reason for each item: website, blog, app, social media, SEO and SEM.

Facebook Subplan

Facebook was the most famous and useful social network to promote a brand/product before the growth of Instagram, but nowadays fewer people use Facebook than Instagram. Still, it is a great promotional tool because many people use it and there is also a lot of money invested in it. The functioning of this social network is similar to Instagram, but you can make longer posts and longer videos. Longer is not synonymous with better: sometimes a shorter, more direct sentence is more useful.

Subplan: Facebook

• Concrete goals to achieve: Be known on this social network in order to increase sales, grow audience and increase revenue. Make users participants in our product lifestyle by posting reviews and requesting that bloggers promote the product.
• How much money (budget): $500 maximum for promoting the page; the rest is spent by gifting our product to bloggers if they promote it.
• Who: The same person who manages the website — approximately 4 hours.
• When: Daily and weekly review.
• How: Promote with original and humorous posts to create impact and engagement.

Measurement: Software and KPIs

What software are we going to use for measuring our success?

• Visitors, clicks, reproductions (views).
• Alignment with our ad strategy.
• Relationship between investment and benefits (ROI).

Quality Expectations

What quality are we expecting? More quality => more hours => more money. Expect high-quality promotion and strong social impact.

Inbound Marketing

INBOUND MKT = emailing.

Acronyms and Initialisms

Are you looking for the meaning of common acronyms? Acronyms are similar to abbreviations, in that they are a shorthand way of expressing an idea. However, unlike an abbreviation that is a shortened version of a word (i.e., "approx." is short for "approximately"), acronyms form a new word: the first letter of each word in a phrase comes together to create an acronym.

The term acronym is often used to also cover initialisms, where a phrase is abbreviated to its initial letters but each letter is pronounced individually, not as a word.