Design Principles and Elements: A Comprehensive Guide

Elements of Design

1. Lines

• Vertical lines: Create height and grandeur.
• Horizontal lines: Establish relationships and calm the mood.
• Diagonal lines: Generate movement and direction.
• Curved lines: Convey familiarity, comfort, and relaxation.
• Thick lines: Direct the eye without distraction.

2. Shapes

3. Color

4. Value

5. Texture

6. Space and Perspective

Principles of Design

1. Space

2. Alignment

3. Repetition

4. Contrast

5. Pattern

6. Rhythm and Movement

7. Proportion

8. Balance

9. Unity

10. Emphasis

Principles of Design

1. Similarity

2. Continuation

3. Closure

4. Proximity

5. Figure

6. Symmetry