Decoding Marketing Promotions: Types and Definitions
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Decoding Marketing Promotions
| Promotion Type | Definition |
|---|---|
| Direct Premium | Menu object obtained by the purchaser of a product in connection with a purchase. |
| Deferred Gift | Different mechanisms for obtaining items on request and also delayed compared to the purchase or supply. |
| Produced More | Quantity of additional proceeds obtained in connection with the purchase of an article. |
| Price Reduction | Decreased immediate and unconditional consumer price of an article. |
| Lot | Bundling in a common packaging two or more items, same or different. |
| Tying | Offer joint sale of two or more items, often complementary, at a great price. |
| Offer to Pay (ODR) | Full or partial repayment of one or several articles on consumer demand and on the basis of purchase evidence. |
| Coupon (BR) | Title entitlement to a cash discount deducted on one or more specific articles. |
| Voucher (BA) | Title entitlement to a reduction in cash on purchases made in the store transmitter. |
| Free Sample | Technique to try the product without financial outlay for the consumer. |
| Game and Contest | Competition of a playful nature based on the expectation of gains. |
| Offer on Map | Offer reserved to holders of cards issued by retailers. |
| Other Offers | Offers not using technology but participating in a promotional approach. |
| Direct Premium Type | Definition |
|---|---|
| Direct Premium | Menu object obtained by the purchaser of a product when the actual purchase. |
| Prime Object | Menu item, type gadget, no function or particular theme. |
| Premium Event | Menu subject to an operator or special event calendar. |
| Prime Licensed | Menu subject operating a trademark license to enhance the attractiveness. |
| Teaching Award | Document to develop the use of the product (cards, notebook revenue or advice). |
| Premium Utility | Subject helpful facilitating the use of a product. |
| Premium Collection | Series of direct premiums constituting a collection. |
| Prime Sample | Award consists of a sample of different product to product carrier. |
| Premium Product | Award consists of a different section of the product carrier. |
| Prime Use | Award consists of a sample of developing complementary product uses the commodity. |
| Prime Container | Exceptional packaging can be reused. |
| On Gift-Wrapping | On-pack offers exceptional facilitating the product as a gift. |
| Prime Animation | Given object in exchange for a purchase by a moderator. |
| Premium Associated Outlet | Offered in return for a purchase amount in the store including one or more branded products (or delivered in cash at reception). |
| Prime Fund | Prime restoration fund by the store staff. |
| Promotion Type | Definition |
|---|---|
| Produced More | Quantity of additional proceeds obtained in connection with the purchase of an article. |
| Giraffe | Article proposing an additional amount of product compared to the standard item for the same price. |
| Plus Pack | Offer additional units of consumption in the current unit sales. |
| Promotional Format | Specific format larger than the standard reserved for promotions. |
| Kangaroo | Additional offers a reduced size of the product carrier for the same price. |