Creative Job Search: Adam's Billboard Success Story

*From Unemployed Graduate to Viral Sensation*

Like many young people today, 24-year-old Adam Pacitti left education and found himself unemployed. Initially, he tried the conventional methods of finding work. He diligently searched through newspaper advertisements and registered with job agencies. He estimates that he sent out around 200 CVs and applied for hundreds of jobs. Adam's qualifications were strong, with a degree in media studies from the University of Westminster. However, he faced the same dismal prospect as many other graduates: there weren't enough vacancies for the hundreds of applicants.

*A Bold Idea: The Billboard Campaign*

After months of searching for a job, Adam had an innovative idea. He decided to pay for a billboard in London, with the message: "**I spent my last £500 on this billboard, please give me a job.**" The billboard included a three-meter-high picture of Adam and a link to his website, employadam.com.

*Viral Success and Overwhelming Response*

Within 24 hours, nearly 10,000 people on Twitter were talking about the billboard, and there were more than 1.5 million hits on his website from all over the world. On the website, potential employers could watch Adam's four-minute-long video CV. He recalls: "**I had thousands of emails and an unbelievable amount of interest.**"

*From Job Seeker to Job Creator*

Adam's skill at advertising himself had paid off. Within a few days, Adam had received over 100 job offers from various companies. Ultimately, he accepted a job with the TV production company KEO. In his new position, one of Adam's first projects is to create a TV series about helping job seekers with innovative ways to secure employment. Adam says: "**I'm really looking forward to it. I'm working on many projects, but this is the one that's most personal to me. I know how difficult finding a job is, so to be given the opportunity to help other people find employment is incredibly exciting.**"

*Gratitude and Giving Back*

During the time of his billboard and website campaign, Adam received numerous emails and support from ordinary people on the internet, as well as from individuals in the business world. They helped to make the story of his billboard go viral. "**Without them, I'd still be looking for work.**" To show his gratitude, Adam spent his first wage packet on another billboard, reading: "**I spent my first wage packet on this billboard. Thank you for helping me.**"