Cooperation Agreement with Lenz AG: Business Software for Mobile Phones

Reports

Business Software PLC

Product Report

Executive Summary

We have been contacted by Lenz AG, a German manufacturer of mobile phones, and asked about the possibility of a cooperation agreement. We would adapt our business software for use in their products. Tests show that their product is very good and popular with our target market.

Introduction

This report looks at:

• The hardware manufacturer and their equipment
• Software that could be used on their mobile phones
• The advantages of working together
• Recommendations for action

Findings

1. Lenz has been developing cheap, small-scale electronic devices for 35 years. In the last five years, they have focused on more expensive mobile phones for businesspeople. These have been very successful. One in four mobile phones for the business market is a Lenz.
2. Our new “Executive Organiser” software has a lot of attractive features for the traveling businessperson (e.g. address book, emailware, voice recorder, street-finder function, etc).
3. Market research shows that there is a big interest in our products being used on machines apart from computers.

Conclusion

The two companies have products that fit well together.

Recommendation

We should have a meeting with representatives from Lenz as soon as possible to discuss a joint venture between our companies, with the aim of putting our software onto their mobile phones.