Comparing Markets, Brands, and Products

Market Type Comparisons

• Niche market is the smallest type of market. (Small)
• Luxury market is more expensive than other markets. (Expensive)
• Mass market is the most popular type of market. (Popular)
• Mass market is larger than niche market. (Large)
• Luxury market is the most expensive type of market. (Expensive)
• Home market is smaller than export market. (Small)
• Home market is the most boring market in Chile. (Boring)
• Technology market is the most modern market nowadays. (Modern)

Brand and Product Comparisons

• Dominos makes the best hot dogs in Chile. (Good)
• Apple is more interesting than Samsung. (Interesting)
• Volvo is the safest car. (Safe)
• Rolex is fancier than Casio. (Fancy)
• Mc Cola is worse than Coke. (Bad)
• Microsoft has the most stable computer. (Stable)
• Microsoft is better than Mac. (Good)
• Adidas is cooler than Puma. (Cool)

General Comparisons and Superlatives

• This is a good product. Yes, it's the best product on the market.
• This is an expensive hotel. Yes, it's the most expensive place in the city.
• She is a very popular manager. Yes, she's the most popular head of department in the company.
• This is a cheap product. Yes, it's the cheapest product in the catalogue.
• This is a very competitive market. Yes, it's the most competitive market in Asia.
• This is a bad year. Yes, it's the worst year in the last ten years.

Web and E-commerce Vocabulary

Key Terms

Sentence Starters

• If you...
• When cars, machines, etc....
• If you...
• If you...