Company Structure, Profile, Presentation, and Enquiry Letter

Company Organization Chart

The business organization chart is headed by the Board of Directors, led by the chairperson or president. Below, we find the director of the company who is responsible for five departments led by senior managers. The company is composed of five main departments.

• The production department is responsible for producing goods efficiently, on time, and in the agreed quantities.
• The marketing department is made up of three units: market research, sales, and advertising/promotions. They find out what customers require and then try to ensure that they can get these goods and services. The sales department is divided into two sections: domestic sales and exports.
• The financial department deals with the money that goes in and out of the business. It comprises financial management and accounting.
• The research and development and innovation department is responsible for obtaining supplies of materials.
• The human resources department recruits staff for the organization.

Profile of a Company

HEINEKEN

Established in 1864 by the Heineken family, HEINEKEN has a long and proud history and heritage as an independent global brewer. We brew quality beers, build award-winning brands, and are committed to enthusing consumers everywhere.

Factors That Make Us Unique:

• Leading Developer and Marketer of Premium Beer Brands: The Group has a powerful portfolio of more than 300 international, regional, and local beers.
• Commitment to Excellence: Committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management.
• Sustainability: Sustainability is embedded in the business and delivers value for all stakeholders.
• Global Reach: A unique, well-balanced geographic footprint with leadership positions in both developed and developing markets.
• Exceptional Team: Internationally diverse, dynamic, committed, and entrepreneurial team of over 85,000 employees. We operate breweries, malteries, and other production facilities in more than 70 countries.

Business Presentation

Introduction

• Greeting and Introduction of the Presenter: Name and last name, company or institution you work for, and job position.
• Subject: What you are going to talk about.
• Structure: How your presentation is going to be structured.
• Timing: How long it will last.
• Policy on Questions: Whether questions can be asked and when.

Example Presentation Opening

Good afternoon, everyone. My name is Andrea Val. I'm an economist working for ABC S.A., with special responsibility for analyzing new economic trends in emerging markets. I'm going to talk about some results of our recent research that we have carried out in Eastern countries. I've divided my talk into three parts. First, I'll describe the research that we have done; then, I'll report on some published research from other companies; and finally, I'll talk about what this may mean for our economic activities. Please interrupt if at any time you have any questions or something is not clear. My talk will last about half an hour.

Letter of Enquiry

Dear Sirs,

We saw the selection of shirts that were displayed on your stand at the exhibition held in Vienna last summer. We are a large chain of retailers of fashion clothes in New York and are looking for a manufacturer who could supply us with a wide range of shirts for our market.

We would be pleased to receive a catalogue with your range of products and your current price list. Could you also give us details of your terms, delivery times, and possible discounts? Please quote C.I.F. New York for prices. We would require 5,000 shirts.

We look forward to hearing from you soon.

Yours faithfully,

Andrea Val
Chief Buyer
Trendsetters PLC