Communication Strategy: Analyzing Audience and Emotional Depth

Reflections on Grief and Betrayal

“O that this too solid flesh would melt”

He wished that his body would just melt, turn to water, and become like the dew. Or that the Almighty hadn’t made a law forbidding suicide. Oh God, God! How weary, stale, flat, and useless everything about life seemed! He moaned. It was terrible. The whole world was like an unweeded garden that had gone to seed – only ugly, disgusting things thrived.

He couldn’t believe what had happened. Only two months dead; no, not even two. Such an excellent king he had been, compared with this one. It was like Hyperion, the sun god, compared to a lecherous satyr. He’d been so loving to his mother that he wouldn’t even allow the gentle breeze of heaven to blow too roughly on her face. He lifted his hands and blocked his ears as though to shut his father’s memory out.

She had loved him so much, adored him, as though the more she had of him, the more she wanted him. And yet, within a month! He couldn’t bear to think about it. Women were so inconsistent!

The Shock of Remarriage

Only a month, even before the shoes with which she had followed his father’s body were old, all flowing with tears, she, even she… Oh God! Even an animal that doesn’t have reason would have mourned longer. She married his uncle! His father’s brother, but no more like his father than he was like Hercules. Even before the salt of those hypocritical tears had left her swollen eyes, she married.

Oh, most wicked speed, to hurry so enthusiastically to incestuous sheets! It couldn’t end happily. But he would just have to break his heart, because he had to hold his tongue.

Analyzing Audience Segmentation in Communication

Targeting Different Demographics

One significant difference between the two texts being analyzed is the intended audience they address.

Text 1: Focused Ad Campaign Audience (Ages 16 to Mid-30s)

The intended audience of Text 1 appears to be people aged 16 to mid-30s. This is suggested because the model used for the ad campaign appears to be within that specific age range, aiming for relatability among younger drivers.

Text 2: Broad Survey-Based Audience (Ages 16 to 65)

Text 2, however, has a much larger intended audience. The article references an AT&T study, noting that the survey included individuals who:

• Drive almost every day.
• Text at least once a day.
• Are aged 16 to 65.

Thus, it is assumed that the article is geared towards any individual that texts and drives within that broad age range. Hence, each text is tailored for a different set of audience.