Coca-Cola: Current Global Impact, Products, and Market Position

Coca-Cola Today

Hello, I am Sergio. Today I am going to talk about the company Coca-Cola nowadays. My classmates have already spoken about the beginnings of the company and its evolution, so I decided to describe what Coca-Cola is doing right now.

The Global Reach of Coca-Cola

Coca-Cola is one of the most famous and important drinks in the world. 95% of the population claim that they have ever drunk Coca-Cola. The first Coca-Cola recipe was invented in Columbus, Georgia, by John Stith Pemberton, originally as a coca wine called Pemberton's French Wine Coca in 1885.

Coca-Cola Product Variants

There are also variants of Coca-Cola, made by the same company, like Diet Coca-Cola, which is known as Coca-Cola Light in some countries; others are Caffeine-Free Coca-Cola, Cherry Coke, Vanilla Coke, Coca-Cola Zero, among others, especially lemon. The taste, like Coca-Cola Company and the associated individuals with its history, have left a lasting imprint on history.

Coca-Cola's Current Market Position

Coca-Cola today is the world's largest manufacturer, distributor, and marketer of nonalcoholic beverage concentrates and syrups.

Coca-Cola is a type of carbonated soft drink sold in shops, restaurants, and vending machines in more than 200 countries. Coca-Cola sells its products in all countries of the world except: Cuba, Myanmar, and North Korea. Mexico has the highest world consumption.

The Company actually produces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce the finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners.

New Coca-Cola Varieties

Several new varieties of Coke were introduced early in the twenty-first century. In 2004, the company launched C2, a low-carbohydrate cola, and Full Throttle, an energy drink. The following year, Coca-Cola with Lime and Coca-Cola Zero were introduced. In 2006, Black Cherry Vanilla Coke was launched.

Coca-Cola's Brand Recognition

Coca-Cola Company has moved to the third position of best-valued companies in the world, behind Apple and Google. Although it was previously at the top of that list, an interview stated that Coca-Cola is still the world's most recognizable brand. Part of this recognition is through advertising by the company.

Consumer Focus and Competition

One of the strengths of Coke is its care and concern for what consumers demand. As they say on their page, they cannot shirk due to the continued growth of competition in the market.

Coke has made it so that consumers associate the distinctive red color of the product with the brand.

In this year, Coke has grown by 2% in 2012 and is valued at 79.213 million dollars.

One of the strengths of Coke is its care and concern for what consumers demand. As they say on their page, they cannot shirk due to the continued growth of competition in the market. A publication made by a famous magazine says that Coke has lost market power to Monster company, which sells to a selected young segment.

This has been the work on the present stage of Coca-Cola. Here my classmate will talk about Coke's rivals.