Canadian Packaging Requirements and International Business Promotion
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Canadian Packaging Requirements
Weight: Imperial system, metric system
Label: Product identity quantity, English and French, manufacturer information
Ingredients: Religious and cultural issues, prohibited, clearly labeled
Legal Requirements: Materials, warning
Centralized Strategy
Means that all of its manufacturing and marketing is performed in one location
Decentralized Strategy
Which means it would set up a manufacturing plant in another nation, or hire a Salesforce there, or even license its brand to a local manufacturer
A Trade Show
A collection of manufacturers and distributors of similar products who rent space, set up display booths, and tell their products to registered buyers who are seeking products to sell in the retail businesses
Licensing Agreements
Trademarks, technology, and trade secrets
B2C: Business-to-consumer on websites operated by major retailers and small crafters like Sarah
B2G: Business to government to sell everything from computer paper to construction equipment to various levels of the government
Business-to-business: By far the most numerous online transactions. Businesses connect online for every stage of the distribution channel except B2C
Three Ways to Promote an International Product/Service or International Business
Using existing ads saves money but markets must be similar
Constantly replicating an ad campaign in another language is difficult
Creating new ads is expensive but the internet has made customizing promotions much easier