Business
Classified in Economy
Written at on 
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Marketing segmentation: Dividing the market into smaller sections based on specific factors.——Age/Gender/Race/Culture/Religion/Location/
Socio-Economic (how much money you have)
Benefits of Market Segmentation:
Helps identify target market
Met help in promotion and advertising campaigns, being more successful
Help in product creation and development
Helps control costs
Disadvantages of Market Segmentation:
Expensive
Can be time-consuming
May miss out in potential customers by being too narrow
Market research: Collecting and analysing data to find information or customers, competitors and market.
Market-Orientated marketing:Type of marketing done through market research to find customer preferences and tastes.
Types of Research:
Primary (surveys/interviews/test markets/focused groups)
Secondary (magazines/internet/government publications/company statements website)