Bulkcan CrossFit Box Marketing Plan
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Introduction to Bulkcan
Bulkcan is a new and emergent CrossFit box that prides itself on close and personal treatment as its unique selling point (U.S.P). This is the marketing plan that has been developed for the company.
Location
The decision was made to place Bulkcan in Arrigorriaga, near the Arratia valley. This location was chosen due to the lack of competition nearby, presenting an opportunity for the CrossFit box. However, the strict laws and low chances of receiving a subvention are challenges to be faced.
Client Acquisition
As a new company, Bulkcan will not be initially well-known, posing a potential lack of clients. To address this, an ad campaign targeting 20-30 year olds, as indicated by our surveys, will be launched. This campaign will be distributed through digital channels such as Instagram, as well as conventional channels like TV and radio.
Goals and Budget
The goal is to increase brand awareness and recover 65% of the invested capital over a 3-year period. The budget for this plan is set at €10,000.