Build & Monetize Your Personal Brand: A 4-Step Framework

Personal Brand Funnel: Build & Monetize Your Influence

The 4-Step Personal Brand Funnel

1. Awareness: Be Discovered

   To have a personal brand, your audience needs to know you exist; otherwise, your efforts are in vain. To achieve this, post content and be present on platforms where your audience is active.

   Best Exposure Platforms:

   • TikTok
   • Instagram (IG)
   • Twitter
   • YouTube

   Best Ways to Be Known:

   • Appropriate content on the appropriate platform.
   • Collaborate with other personal brands that already have an audience.

2. Gain Confidence: Convert Followers to Contacts

   Transition from "I think I know this person" to "I am interested in what they have to say." You need people to have confidence in you, not just follow you on social media, but also give you their contact email. It's recommended to have a personal website associated with your brand and something like a newsletter or an e-book so they can provide their email.

3. Create Fans: Foster Daily Engagement

   We want our followers to consume our content daily, so we need a medium-to-long-term strategy that consistently generates value.

4. Monetize: Turn Fans into Customers

   We want these fans to buy our product or service, as this is the differentiating piece of email marketing.

Steps to Create Your Content Plan

1. Define the high-value content you will create, as it's the base of the strategy to generate confidence. You can use video (like YouTube), audio (like podcasts), or written content (like blogs).
2. Use the content pillar to create additional short-form content.
3. Distribute them on social media.

Process to Generate Content Ideas

1. Content Curation

   Select content creators who discuss topics you are interested in and also want to talk about. Analyze their content:

   • Instagram Reels: Hook, duration, sound, background music, subtitles, description, edit.
   • YouTube: Thumbnail, first 15 seconds, subtitles.
   • Twitter: Structure, hook, image?, video?
2. Find a pattern from your analysis, then create a template.

3. Create Content

   Creating something on social media can attract a good audience, but it's not assured. This is why you need to convert followers into subscribers of an email list.

Essential Tools & Elements for Your Strategy

• Email Marketing Tool: (e.g., MailerLite)
• Incentive: (e.g., e-book, newsletter, video)
• Landing Page: (Title, subtitle, visual, social proof, and Call to Action)
• Welcome Email: (Tell your story, eliminate wrong beliefs, create new ones, inspire to follow dreams)
• Sales Area: (Details of your offer, credibility elements, create urgency, resolve doubts)
• Email Marketing Strategy: (Frequency of emails, type of content: stories, entertainment, educational)

Your Offer and Sales Page Steps

1. Define Your Offer: Identify the audience's need (e.g., lose 10kg).
2. Make Offer Solutions: List potential solutions (e.g., a list of food, personalized training).
3. Define Final Solution: Select the specific package you will offer from the list of solutions.

Key Elements of a Sales Page:

• Title
• Subtitle
• Problem
• Solution
• Social Proof
• Questions & Answers (Q&A)