Boost Sales: Strategies for El Corte Inglés' Semana Fantástica

Improve Awareness

Social Media Content and Targeting Adjustments

• To improve CTR, develop more engaging visual content, like video snippets or interactive ads, highlighting time-sensitive offers. This can capture the attention of users who may not be actively searching but are interested in trending deals.
• Target refinement could be beneficial by narrowing audience demographics based on interest in categories popular during "Semana Fantástica," like electronics or fashion. This would maximize relevance and potentially improve engagement.

Collaborate with micro-influencers.

Sequential Messaging and Retargeting

• Sequential messaging (a series of ads that progressively introduce product benefits) could build familiarity for users who have already seen an ad. Retargeting these users with ads that offer more details or emphasize specific benefits may increase both CTR and return visits to the site.

Consideration

Landing Page Optimization for Relevance and Engagement

• To decrease bounce rates, El Corte Inglés should ensure that landing pages match the ad content closely. Creating dedicated landing pages focused on high-demand categories, such as fashion or electronics, with quick access to "Semana Fantástica" deals could help retain visitors and improve session duration.
• Adding personalized product recommendations or "Best Deals Today" sections could encourage users to explore more pages and stay on the site longer.

Exit-Intent Pop-Ups

• Use exit-intent pop-ups to capture leads or offer incentives before users leave the site. For example, offer a limited-time discount or collect email signups for future offers. This approach will help lower bounce rates and increase the number of users who stay engaged with our content or leave their information for future follow-ups.

Enhanced Email Segmentation and Personalization

By segmenting email lists according to browsing behavior, El Corte Inglés could personalize email content with product suggestions based on past purchases or category interest, such as fashion, electronics, or home goods. Including countdown timers or “limited-time offers” directly in emails may add urgency, encouraging quicker engagement and increasing CTR.

Decision

Address Cart Abandonment with Transparency and Retargeting

• To reduce abandonment, display all costs (including shipping) clearly from the start. Additionally, El Corte Inglés could send abandoned cart reminder emails with incentives like small discounts or free shipping to encourage cart completion.

Simplify Checkout Process

• Implement a one-click checkout or guest checkout option to make it easier for customers to complete purchases. Reducing the number of steps in the checkout process and enabling autofill options for payment and shipping information can drastically lower abandonment rates.

Post-Purchase Encouragement for Reviews

• Encouraging more customer reviews by offering small incentives, like loyalty points or entry into a prize draw, may increase engagement with post-purchase surveys and improve feedback. This can provide valuable insights for further optimization and enhance credibility for potential buyers.

Retention and Advocacy

Improve Site Performance and Payment Options

Addressing load times, especially on mobile devices, could significantly improve the overall user experience, likely benefiting NPS. Additionally, expanding payment options, such as installment payments or digital wallets, could cater to varied customer preferences and encourage repeat purchases.

Tiered Loyalty Program for Enhanced Retention

Implement a tiered loyalty program offering exclusive benefits for repeat customers, such as early access to "Semana Fantástica" or personalized discounts. This can encourage loyalty by making customers feel recognized and valued, likely boosting repeat purchase rate.

Post-Purchase Email Sequences

After each purchase, send a series of post-purchase emails offering product care tips, cross-sell suggestions, and loyalty rewards. Post-purchase emails will nurture customer relationships and encourage repeat purchases, as well as provide valuable feedback to improve future campaigns.

Leverage Positive Customer Reviews and Testimonials

Encouraging happy customers to leave reviews after their purchases will help build credibility.