Analysis of Worldviews and Communication Acts

Worldviews and Belief Systems

Religious Vision

The religious vision perceives the world as a gift relationship with divinity, often creating rituals.

Classical Greek Perspective

The classical Greek view focuses on the real world and metaphysical paths toward truth, encompassing philosophy and science.

Naturalism

Naturalism posits that a person is qualified by nature; sexual urges drive the human hunger for a natural life.

Idealism

Idealism describes an independent spirit where everything fits perfectly.

Realism

Realism considers historical time, emphasizing the relationship between obtaining money and morality.

Postmodernism

Postmodernism describes a specific way of understanding the contemporary world.

Types of Messages and Advertising

Civil Service Messages

This type of message receiver seeks to change behavior, perhaps encouraging a purchase.

Informative Messages

These announce a product or service.

Economic Messages

These focus on consumption.

Financial Messages

These relate to funding media.

Substitutive Advertising

This occurs when a real element is replaced by another in advertising.

Stereotyping

This unifies tastes, fashion, and common elements.

Deproblematizing Messages

These show people an unreal, utopian world.

Speech Acts and Registers

Locutionary Act

This is the physical act of producing an utterance.

Illocutionary Act

This involves the intended meaning or force, such as making a promise or a request.

Perlocutionary Act

This is the effect achieved by saying something, such as getting what was requested.

Classification of Illocutionary Acts:

• Directors: On request, these ask for something.
• Commissives: These involve undertaking an obligation or oath.
• Expressives: These convey feelings, such as thanks or congratulations.
• Declaratives: These bring about a new state of affairs, for example, a declaration by a priest or a policeman, or providing specific information.

Registers of Speech

Solemn Register

Official language.

Formal Register

Used in contexts like classes, work interviews, or other structured settings.

Informal Register

Used in relationships with familiar people.

Colloquial Register

Casual language used in relaxed settings.

Slang

Highly informal language, often specific to certain groups.

Rhetorical Devices

Anaphora: Repetition of words at the beginning of a verse or similar phrases.
Antithesis (Contrast): Contrasting two ideas or thoughts; an association of concepts through opposition.