Advertising Terminology and Definitions

Launch

Start an action in order to introduce something (e.g. a new product).

Mailshot

Piece of advertising material sent to potential customers by post.

Mass Media

The main means of mass communication (newspapers, TV and radio).

Plug

Favourable publicity in a media for a commercial product (e.g. a book).

Poster

Large sheet of paper used in advertising.

Prime Time

Hours on radio and TV with the largest audience, usually in the evening.

Promote

Use advertising and publicity to try to increase sales of a product.

Roadside Signs

Large panels along roads and motorways used for outdoor advertising.

Slogan

Phrase used to advertise a product, or to identify a company or organization.

Slot

Specific time in a broadcasting schedule allotted for a commercial.

Soundbite

Short extract from a recorded interview or speech.

Tabloid

Newspaper printed in small format, usually with a lot of photographs.

Target

Objective; what is aimed at.

U.S.P.

Unique Selling Proposition; a declaration of what makes a product different.

Write Copy

Write a text to be printed or spoken in an advertisement or a commercial.