Advantages and Disadvantages of YouTube and Twitter Advertising

Advantages:

Time: On YouTube, visitors spend significantly more time than on other display ads. Visitors will be much more likely to be drawn in by advertisements due to the longer session length. Whenever it comes to mobile phones, the rate is substantially greater.

• Finding the correct target audience: Rather of broadcasting advertisements to everyone in the public, advertisers should concentrate on a certain demographic. Customers may be targeted based on themes, keywords, categories, placements, as well as other factors like area, gender, and age. To put it differently, you have complete control over who sees your adverts.

Disadvantages:

Sales Conversion: Sales conversion rates for YouTube advertising are exceedingly low. YouTube video watchers largely disregard commercials. According to research, about 65 percent of YouTube users ignore advertisements in videos. Even if viewers watch the full commercial, a buy click is practically certain.

Fino Skipping Ads: Everyone sees the most common sort of YouTube commercial, which is only shown for 5 seconds. After this time, viewers will receive a skip option that will enable viewers to skip any commercial. Advertisers has to be able to market their brand in much less than 5 seconds due to the time constraint. This is mostly determined by the advertisers' marketing plan. Good advertising may convert visitors into consumers in this short period of

To understand better a customer's buying habits and then use that data to speed up the checkout process, Amazon employs a data-driven strategy. One of Amazon's techniques for interacting with their target consumers is through social media. Among the applications they use are Twitter and YouTube.

Amazon communicates with its target market via Twitter. Twitter offers both advantages and disadvantages when it comes to reaching out from a company's target audience.

Advantages:

Customer service: You may connect with your customers directly thanks to the platform. Since it is a public encounter, it will reflect well on your firm if done appropriately.

Brand identity: It may be useful to use Twitter to express the brand's ethos and personality. This should increase the appeal of your business to the target market.

Disadvantages:

• Negative feedback: Customers have the right to publicly criticize products and services. Negative reviews can be detrimental to your business. However, managing complaints effectively might help you enhance your reputation.
• It is culturally incorrect to fail to adapt global business models to the local market. Failure to distinguish between regional and cultural differences. Lack of understanding and respect for local business procedures. Failure to adapt management techniques to other cultures Inability to see new possibilities.