Mastering Direct Selling and Customer Relations
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Targeting the Right Customers
- Direct Marketing: The sales force plays a leading role in the customer service process. The major challenge is keeping sales staff motivated and focused on long-term relationships and market satisfaction.
- Internal Marketing: This is known throughout the business process as the effort to create, through interactive media, a direct, personal, and individualized relationship between the company and the customer.
The key to dealing with customers effectively is the type of communication used by the organization in direct trade relations.
The Art of Direct Selling
Selling involves finding and analyzing customer needs to communicate effectively how those desires can be satisfied. The two-way communication process between... Continue reading "Mastering Direct Selling and Customer Relations" »