International Market Research Process
Classified in Economy
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1. Stages of International Market Research
- Pre-selection of Favorable Markets
- In-Depth Market Research in Target Country
- Investment Research
2. Environments to Analyze in Initial Market Research
Economic, cultural, legal, technological, and political environments.
3. Economic Environment Analysis: GDP and Per Capita Income
Analysis of key macroeconomic figures.
GDP: Measures the value of final goods and services produced in a country, indicating its wealth and purchasing power.
Per Capita Income: Directly determines the market's purchasing power.
4. Main Trade Barriers
- Licenses: Required for importing/exporting specific products in certain countries.
- Tariffs: Taxes on imported products.
- Quotas: Limits on the quantity or value of imported products.
- Taxes: