Business Environment, Competition & SWOT Factors
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Understanding the Business Environment
Key variables influencing a company's operations and strategy.
Macroenvironment
External variables that influence the company, which it cannot control.
Key Macroenvironmental Factors:
- Economic Factors: Determined by the overall economic situation and structure.
- Sociocultural Factors: Characteristics of the society in which the company operates.
- Legal and Political Factors: Regulations and political climate affecting all business aspects.
- Technological Factors: Impact of technological advancements.
- Environmental Factors: Ecological and environmental considerations.
- International Factors: Globalization and new technologies affecting businesses worldwide.
Microenvironment
Variables closer to the company that can directly... Continue reading "Business Environment, Competition & SWOT Factors" »