Innovative Business Model Techniques: Prototyping and Storytelling
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Selling Externally
Just as employees must “sell” ideas internally, entrepreneurs with plans based on new business models must sell them to other parties, such as investors or potential collaborators.
Technique Nº 4: Prototyping
It's a methodology for exploring different possibilities until a truly good one emerged. It's a central part of an inquiry process that helps participants gain a better sense of what is missing in the initial understanding of a situation.
Prototyping is a powerful tool for developing new, innovative business models. Like visual thinking, it makes abstract concepts tangible. In recent years, in business discipline, it has gained traction in areas such as process design, service design and even organization and strategy... Continue reading "Innovative Business Model Techniques: Prototyping and Storytelling" »