Notes, summaries, assignments, exams, and problems for Visual arts

Pulled Pork Meatballs

• Ingredients: Herbs, salt and pepper, House BBQ Sauce
• Served with: Brussels sprouts slaw
• Portion: 3 x 2oz meatballs
• Dietary: Gluten free

Portabella Fries

• Preparation: Sliced portabella, egg wash, panko breaded, fried
• Served with: Spicy aioli (egg, extra virgin olive oil, sriracha)
• Dietary: Vegetarian; Gluten free without panko

5 Pickle "Wings"

• Preparation: Dill pickle slices, egg wash, flour, panko
• Served with: House hot sauce and blue cheese dressing
• Dietary: Vegetarian

Lobster Roll

• Ingredients: John Gross lobster (5oz mixed), mayo, celery, herbs
• Dinner Portion: Deconstructed, served with 4 pieces of brioche, whole grain mustard, and extra virgin olive oil greens

House Flatbread

• Toppings: Goat Cheese, red onion, shaved Brussels sprouts,

Understanding the BCG Matrix: Product Portfolio Strategy

The Boston Consulting Group (BCG) Matrix is a strategic tool used to analyze a company's product portfolio based on market share and market growth. It categorizes products into four quadrants, each with distinct characteristics and strategic implications.

Stars: High Growth, High Share

Characteristics of Stars

• Stars are products with high market share in high-growth markets.
• They are highly profitable and generate significant cash.
• Their high growth also means they require substantial cash to finance working capital and build capacity.
• Therefore, although profitable, Stars can have positive or negative net cash flow.
• Over time, as market growth slows, Stars often evolve into Cash Cows.

Strategic

Focal Length: Understanding Wide-Angle, Medium, and Telephoto Lenses

1. Wide-Angle Lenses

Wide-angle lenses capture a wider field of view, but they can distort straight lines near the edges of the frame, making them appear curved outward. Additionally, wide-angle lenses exaggerate depth, making objects in the foreground appear larger and those in the distance appear farther away. As a result, when figures move toward or away from the camera, a wide-angle lens makes them seem to cover ground more rapidly.

2. Medium Lenses

Medium lenses, typically around 50mm in length, aim to avoid noticeable perspective distortion. With a medium lens, horizontal and vertical lines are rendered as straight and perpendicular.

3. Telephoto Lenses

Telephoto lenses have... Continue reading "Understanding Focal Length: Wide-Angle, Medium, and Telephoto Lenses" »

Color Ranges and Psychological Effects

Cold Color Ranges

Colors: Turquoise, cyan, blue, and violet.

White is often defined in relation to these colors but is not considered a color in itself; it is also associated with coldness.

These colors affect the whole body by stimulating the functions of the parasympathetic nervous system. They have a sedative effect, promoting calmness and passivity.

Bodily Inhibition Examples:

• Decrease in heart rate.
• Stimulation of digestion.

Warm Color Ranges

Colors: Magenta, red, orange, yellow, and lime green.

These colors have a stimulating effect on the entire body, acting positively on the nervous system. They express positive qualities and produce feelings of joy, activity, movement, and heat.

Contrast Composition

Simultaneous

To select colors, simply click on the color button. This action opens a window displaying all available colors within the Color Palette Panel.

Applying Colors to Text

To change the color of text within your document, follow these steps:

1. Select the text or text block you wish to modify.
2. Click the Fill Color option in the Properties Inspector.
3. Choose a color from the color window that appears.

Managing Color Palettes

To access and work with the Color Palette, navigate to the Window menu, then select Others, and finally Color Palette.

Creating and Swapping Color Palettes

1. Select the Mixers tab from the Color Palette Panel .
2. Choose the four base colors for your document using the fill color boxes.
3. Utilize the HSB Color Wheel on the right side of the panel

Pastels: Origin and Evolution

Pastel sticks are soft bars of dried powder made from mixing pigment with very little binder, usually gum tragacanth. The paste formed is molded into bar-like shapes.

Features of Pastels

• Pastels are mainly characterized by their brightness. Because they contain very little binder, their colors are exceptionally vibrant.
• The finished pastel painting has a soft, matte appearance. The pigment is finely shredded and delicately embedded between the fibers and grains of the support.
• Precisely because the pigments are only lightly bound to the paper's grain, if permanent colors and good quality paper are used, pastels can be one of the most permanent painting techniques, especially when protected with glass framing.
• Fixative

The Golden Rectangle Construction

The Golden Rectangle: Square and mark the midpoint (D) of one side (AB). Join the vertex (C) opposite side D. Use a compass to transfer that distance onto the initial side (D), obtaining the longest side of the rectangle (AC).

Compositional Strengths and Rules

The Four Strengths and the Law of Thirds

Strengths are obtained by drawing lines on the sides; four points (Q) are achieved that relate to the golden section.

Basic Lines of the Frame

The lines must direct the gaze toward the center of interest:

• Horizon: Unless creating a specific effect, the horizon should never divide the frame into two equal halves.
• Vertical: Often suggests the divine or spiritual element.
• Diagonal (Bias): The best resource to break monotony.

Line Projections in Descriptive Geometry

Oblique Line Projections

For oblique line projections, both the horizontal projection (r1) and the vertical projection (r2) intersect at the reference line (LT).

Frontal Line Projections

A frontal line is straight and parallel to the Vertical Plane (PV). Its horizontal projection (r1) is always parallel to the reference line (LT).

Lines Parallel to the Reference Line (LT)

For lines parallel to the reference line (LT), both horizontal (r1) and vertical (r2) projections are parallel to the LT.

Vertical Line Projections

A vertical line is perpendicular to the Horizontal Plane (PH). Its vertical projection (r2) is perpendicular to the reference line (LT).

Edge View Projections (Perpendicular to PV)

When a straight... Continue reading "Principles of Orthographic Projections: Lines and Planes in Descriptive Geometry" »

Color Fundamentals

Tone

Tone defines the very quality that has color.

Value

Value refers to when each color or tone of the color wheel is mixed with bright white or black to darken or lighten it.

Saturation

This concept represents the purity or intensity of a particular color, its brightness or dullness.

Color Mixing

Additive Mixture

It is so named because it is produced by adding the primary colors, resulting in white.

Subtractive Mixture

This is the mix where the primary subject is involved. The sum of the three primaries produces a gray or brown color, almost black.

Complementary colors are those that are opposite on the color wheel. When you mix two complementary colors, you are mixing the three primaries.

Tone Revisited

When using various color tones,... Continue reading "Understanding Color Theory: Tone, Value, and Contrast" »

Vodka Rickey

Ingredients:

• 2 ounces vodka
• 1 ounce lemon juice
• 1 cube of ice

Preparation:

1. Use a medium glass.
2. Top with soda water (Cristal or Perrier).
3. Garnish with a slice of lemon.

Vodka Saline

Ingredients:

• 1 ½ ounces of vodka
• Lemon juice
• Grapefruit juice
• Salt

Preparation:

1. Frost a round (ball) glass with lemon juice and salt.
2. Add the vodka and 2 or 3 ice cubes.
3. Top with grapefruit juice.
4. Garnish with a lemon peel.

Vodka Sour

Ingredients:

• 2 ounces vodka
• ½ ounce lemon juice
• ½ ounce simple syrup

Preparation:

1. Combine ingredients in a shaker with ice.
2. Shake well, strain into a half-filled glass.
3. Top with soda water, seltzer, Cristal, or Perrier.
4. Garnish with a slice of lemon.
5. Serve with straws.

Vodka Sour Special

Ingredients:

• 2 ½ ounces of vodka
• ½ ounce Campari
• ½ ounce cherry