Digital Marketing Strategies: Data, SEO, Advertising & CSR
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Data-Driven Marketing
- Data-driven marketing uses data for informed decisions and effective strategies.
- Direct marketing reaches potential customers directly via email, SMS, mail, or telemarketing.
- Performance marketing is results-driven, paying only for specific actions like clicks or sales.
Customer Journey
- A touchpoint is an interaction between a customer and your brand.
Strategy
- A strategy is long-term choices to differentiate and achieve goals.
- Every internet action must be guided by a pre-decided tactic.
- Measure & Analyze the impact.
- Tactics must achieve the pre-decided strategy.
- Measure & Analyze tactic results for success.
- Strategy must achieve digital marketing goals.
- Marketing goals must achieve business goals.
- Achieving business goals leads