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Understanding Product Levels and Marketing Strategies

Posted by Anonymous and classified in Economy

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Product, Services, Brands (Chapter 8) – 12 & 14

  1. Provide examples of the three levels of a product for an Apple Smartwatch.

    1. Core customer value (Psychological need of fundamental benefit): Communication, make life easier (i.e., photos, Safari)
    2. Actual product (Brand name, features, design, quality level, packaging): Apple Watch, iPhone
    3. Augmented product (Post-sale service, product support, warranty, delivery, and credit): ?

  1. Fill in the blanks for the types of consumer products.

 

Convenience

Shopping

Specialty

Unsought Products

Product

Snacks, paper products, canned goods

Furniture, shopping mall

Jewelry, luxury brands

Insurance, funeral service

Price

Low price

High price

Expensive

$-$$$

Place

Widespread and convenient distribution

Selective

Exclusive distribution

... Continue reading "Understanding Product Levels and Marketing Strategies" »

Mastering English Sentence Structures: Causatives, Passives, Conditionals, Relative Clauses

Classified in English

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Causative Verbs in English

Causative verbs are used when one person or thing causes another person or thing to do something, or to have something done to them. Here are the main forms:

Form 1: Subject + Have / Get + Object + Past Participle

  • Structure: Subject + have / get + Object + Past Participle
  • Example: I got my hair cut last week.

Form 2: Subject + Have + Agent + Base Verb + Object

  • Structure: Subject + have + Agent + Base Verb + Object
  • Example: Sussane had her brother cut.

Form 3: Subject + Get + Person + To + Base Verb

  • Structure: Subject + get + Person + to + Base Verb
  • Example: She gets her son to do this.

Understanding the Passive Voice

The passive voice is used when the focus is on the action rather than the doer of the action. It is often used... Continue reading "Mastering English Sentence Structures: Causatives, Passives, Conditionals, Relative Clauses" »

Essential Economic Concepts & Market Principles

Classified in Economy

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Essential Economic Concepts

  • Scarcity: Limited resources, unlimited wants.

  • Economics: The study of choices made due to scarcity.

  • Economic Problem: The challenge of allocating scarce resources.

  • Goods and Services: Goods are tangible items; services are actions or activities.

  • Resources:

    • Natural: Raw materials.
    • Human: Labor.
    • Capital: Tools and machines used in production.
    • Entrepreneur: A risk-taker and innovator.
    • Productive Resources: All the above combined.
  • Opportunity Cost: What is given up when choosing one alternative over another.

  • Specialization: Focusing on a specific task to achieve greater efficiency.

  • Production Possibilities Frontier (PPF): Illustrates trade-offs and efficiency.


Economic Systems

  • Traditional Economy: Based on custom and historical practices.

... Continue reading "Essential Economic Concepts & Market Principles" »

Vietnam's Economic Future: Scenarios for Growth and Stability

Classified in History

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Vietnam's Economic Future: Growth and Stability

Vietnam’s political stability is closely tied to its economic performance. Unlike other one-party regimes that base their legitimacy on ideology, the Communist Party of Vietnam (CPV) derives its authority from delivering sustained prosperity—a reflection of the Confucian notion that rulers remain legitimate as long as they ensure national well-being.

Today, Vietnam’s economic fundamentals are strong: unemployment is low, poverty is declining, and growth remains steady. These outcomes reinforce the Party’s image as an effective steward of development.

But as Vietnam climbs toward middle-income status, the stakes grow higher. The country now faces the classic dilemma of the middle-income trap—where... Continue reading "Vietnam's Economic Future: Scenarios for Growth and Stability" »

Urgent Safety Concerns: Addressing Domestic Threats

Classified in English

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Journalist's Urgent Warning to Mrs. Torbay

Dear Mrs. Torbay,

I hope you are well. I am writing to inform you about some recent reports regarding your husband, Ronald Torbay. As a journalist, I have been following his actions closely, and I must say that I am concerned. Many people have reported that Ronald has been acting in a strange and aggressive manner lately.

Some witnesses claim that he has made threats and behaved violently in public. These reports are worrying, and I feel it is important that you are aware of the situation.

If you need further information or would like to discuss this matter more, please do not hesitate to contact me. I recommend that you take the necessary steps to ensure your safety.

I hope this letter helps you understand... Continue reading "Urgent Safety Concerns: Addressing Domestic Threats" »

Earth's Dynamic Geology: Processes, Relief, and Risks

Classified in Geology

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Magmatism and Volcanism

Magmatism and volcanism are fundamental geological processes related to the formation of magma and volcanoes.

Magmatism: Formation of Magma and Rocks

Magmatism is the process involving the formation of magma (a mixture of melted materials with minerals and gases) and magmatic rocks (formed from the consolidation of magma). Conditions conducive to rock fusion include:

  • Temperature increase: Elevated temperatures cause rocks to melt.
  • Pressure decrease: Reduced pressure allows rocks to expand and, consequently, melt.
  • Presence of fluids: Water, in particular, significantly lowers the melting point of rocks.

Volcanism: Magma Reaching the Surface

Volcanism is the process by which magma reaches the Earth's surface, forming volcanoes... Continue reading "Earth's Dynamic Geology: Processes, Relief, and Risks" »

International Business Concepts: Risk, Trade, and Development

Classified in Economy

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Country Risk

Country Risk: Refers to the economic, social, and political conditions and events in a foreign country that may adversely affect operating profits or the value of assets when investing or lending in a country.

Political Risk

Political Risk: The political climate of a country in which a business operates is as important as the country's topography, natural resources, etc. A hospitable, stable government encourages business investment and growth.

Expropriation

Expropriation: Government seizure of property within its borders owned by foreigners, followed by prompt, adequate, and effective compensation paid to the former owners.

Confiscation

Confiscation: Government seizure of property within its borders owned by foreigners without payment... Continue reading "International Business Concepts: Risk, Trade, and Development" »

Essential Physics Principles: Electromagnetism & Thermodynamics

Classified in Physics

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Fleming's Left-Hand Rule

This rule determines the direction of the force on a conductor when placed in a magnetic field. It is often used in the context of electric motors.

  • If the index finger points in the direction of the magnetic field,
  • And the middle finger points in the direction of the current,
  • Then the direction of the thumb indicates the direction of the force on the conductor.

Fleming's Right-Hand Rule

This rule is used to identify the direction of induced current when a conductor moves within a magnetic field. It is fundamental to understanding electric generators.

  • The thumb indicates the direction of the motion of the conductor.
  • The index finger indicates the direction of the magnetic field.
  • The middle finger indicates the direction of the
... Continue reading "Essential Physics Principles: Electromagnetism & Thermodynamics" »

English Vocabulary Practice: Sports, Crime & Environment

Classified in English

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Vocabulary Sentences: Sports Focus

Instructions: Review these sentences using sports-related words.

  1. Some people believe that competitive sports help young people work together as part of a team.
  2. I am expecting an easy victory against the two other teams tomorrow; they are not very good.
  3. And the referee has just blown her whistle to end the game.
  4. My brother won the trophy for the fastest runner at school this year.
  5. The football match has been cancelled because of bad weather on the pitch.
  6. In tomorrow's game, I will be playing against a very difficult opponent - I'm not sure I will win.
  7. I was so tired this morning I could only run one lap of the field before I needed to rest.
  8. Unfortunately, the team I support lost in the first round of the championships.
... Continue reading "English Vocabulary Practice: Sports, Crime & Environment" »

Fundamental Accounting Concepts and Core Principles

Classified in Economy

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Chapter 1: Introduction to Accounting

Meaning of Accounting

Accounting is considered the art of identifying, measuring, recording, and communicating the required information relating to an organization's economic events to interested users of such information.

Definition of Accounting

According to the American Institute of Certified Public Accountants (AICPA) in 1941, "Accounting is the art of recording, classifying, and summarizing in a significant manner and in terms of money, transactions and events which are, in part at least of financial character, and interpreting the results thereof."

Functions of Accounting

  • Identification: This is the first step in accounting, where it is decided what to record, i.e., to identify the financial events to be
... Continue reading "Fundamental Accounting Concepts and Core Principles" »