Notes, abstracts, papers, exams and problems of Primary education

Topic 1: The Marketing Function

What is Marketing?

Marketing is the process of identifying, understanding, and meeting customer and societal needs by creating, communicating, delivering, and exchanging value.

Key Concepts:

• Need: A basic requirement for survival (e.g., food, shelter).
• Want: A specific desire for a product or service that can satisfy a need.
• Demand: Wants backed by the ability and willingness to pay.
• Product: Any tradable offering that satisfies a need, including tangible goods, services, ideas, and experiences.
• Market: All potential buyers who share a need or desire and have the ability to exchange value.
• Consumer Insight: A non-obvious understanding about customers that can change their behavior for mutual benefit.

Evolution of Marketing

1. Product

The Role of Sympathy in Economics

Adam Smith's Perspective on Sympathy

Adam Smith described sympathy as an automatic reaction that influences our economic behavior. He observed that people tend to reflect the emotions of others, feeling happiness or pain in response to the emotions displayed by those around them. However, Smith noted that sympathy has its limits, as we tend to sympathize more with those closer to us, such as family and friends, than with strangers.

For example, Smith argued that a person would be more distressed by the loss of their own finger than by an earthquake in a distant country, simply because they lack a personal connection to the victims of the earthquake. This limitation of sympathy, according to Smith, influences our... Continue reading "Sympathy in Economics: From Personal Connections to Global Markets" »

Market expansion strategies (concentration-specialization and spreading-flexibility)

Motivation for internationalizing: Proactive and Reactive:

• Reactive: market-competitive environment-political environment-economic environment-chance occurrence-extra inventory-exporting.
• Proactive: expanding sales-launch an offensive-power & prestige, lower costs of labor-less stringent rules-extend life of a product.

Rules of entry mode: Naive-Pragmatic – strategy.

Entry modes: Exporting-Contractual- Investment.

• Exporting: Types:
  • Direct (ad: control foreign markets-good info feedback-better protection of trademarks. Dis: higher start-up costs-high investment-info requirements)
  • Indirect (ad: fast market access-Little commitment-export management is outsourced.

Renaissance Art: Masters and Styles

Italian Renaissance

Sculpture

• Donatello: Revived the classical Greco-Roman style of sculpture that was realistic and could be viewed from all sides. Donatello's David was the first free-standing human sculpture in this period.
• Michelangelo: Painter, sculptor, architect, and poet. Characteristics: Realism, details of the human body, expression, emotion. His works: Ceiling of the Sistine Chapel with biblical images of amazing detail, beauty, and power. Creation of Man, Pieta was his most important sculpture.
• Leonardo da Vinci: Painter and sculptor. Characteristics: Incredible realism, emotion, depth, details, expression. His works: The Last Supper shows Jesus' last meeting with the 12 apostles before the crucifixion.

My Weekend Activities

Last weekend, I got up at ten o'clock. I had breakfast, and then I got dressed. Later, I had lunch at my mother and father's in Ondara. In the afternoon, I went shopping with my mother, and I bought a jacket and four shirts. At night, I had dinner with my friend Angela at the "Barracuda". Then we had a cocktail.

English Vocabulary: Feelings and Emotions

• Tired: cansado
• Nervous: nervioso
• Excited: excitado
• Sad: triste
• Scared: asustado
• Thoughtful: pensativo
• Surprised: sorprendido
• Content: contento
• Frightened: asustado
• Silly: tonto
• Proud: orgulloso
• Angry: enfadado
• Hurt: dolido
• Annoyed: molesto
• Interested: interesado
• Grumpy:

SUBPOLAR

Hello, we are Zelai and Dylan, and we are going to talk to you about the Tasmanian Wilderness.

Location

Tasmania is a state that complies with the Commonwealth of Australia, which is located in Oceania. The state consists of the entire island of Tasmania along with some adjacent islands and is located 240 km southeast of the continent, separated by the Bass Strait.

Landscape

Okay, I'm going to start talking about the landscape of Tasmania. In Tasmania, there is a very different variety of landscapes. We can find very green landscapes full of trees and different types of plants to very large deserts. The Tasmanian *average* temperature is 23ºC during all the year.

Wildlife

The Tasmanian wilderness has one of the most special and rare wild fauna in... Continue reading "Tasmanian Wilderness: Wildlife, Landscape, and Conservation" »

Unir Frases

Joining Sentences

1. Scrooge was more afraid of the last of the spirits than he had been of the others.
2. The spirit showed him shadows of things which hadn't happened yet, but would happen in the future.
3. From the businessmen's conversations, Scrooge learned that nobody cared about the man who had died.
4. The three women sold Scrooge's clothes because he had paid them very badly when he was alive.
5. A young family had to pay some money to Scrooge, so they were happy to hear of his death.
6. When Scrooge wanted to see sadness at a death, the ghost showed him the Cratchits after Tiny Tim died.
7. In the churchyard, the ghost pointed at a grave which had Scrooge's name on the gravestone.

Descripción Personajes

Character Descriptions

• Bob Cratchit: A clerk with

1 - In the Five Force Model: Factors Influencing Existing Competition

1. The degree of existing rivalry - Determined by number of firms, relative size, degree of differentiation between firms, demand conditions, exit barriers.
2. Threat of potential entrants - Determined by attractiveness of industry, height of entry barriers (e.g., start-up costs, brand loyalty, regulation, etc.)
3. Bargaining power of suppliers -Determined by number of suppliers and their degree of differentiation, the portion of a firm's inputs obtained from a particular supplier, the portion of a supplier's sales sold to a particular firm, switching costs, and potential for vertical integration.
4. Bargaining power of buyers - Determined by number of buyers, the firm's degree of differentiation,

Decisions and Agreements

• Mutual recognition: Recognition between Israel and the Palestine Liberation Organization (PLO).
• Palestinian autonomy and the Palestinian National Authority: Establishment of the Palestinian National Authority (PNA) to govern parts of the West Bank and Gaza Strip.
• Creation of the Palestinian police: Formation of a Palestinian police force responsible for security in areas under PNA control.
• Division of the West Bank:
  • Zone A: Full Palestinian control of cities and some agrarian areas (3%).
  • Zone B: Mixed control, with Palestinian administration but Israeli military presence (25%).
  • Zone C: Full Israeli control, including the most fertile territories and Israeli settlements (72%).
• Major unresolved issues: Jerusalem, refugees, and