Global Business Expansion: Strategies for International Success
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Operations: Key Questions for Value Creation
- What processes create value? Example: Amazon with its automated logistics.
- What activities support these processes? Example: Google heavily invests in R&D and qualified HR.
- What external factors influence operations? These include globalization, offshoring, and digitalization. Example: Nike manufactures in Asia to cut costs.
- What are the key considerations for internationalization in operations? Culture, costs, laws, and partners are crucial. Example: IKEA adapts its products to the Chinese market.
- What common mistakes should be avoided in operations? A local mindset, lack of market study, and unclear contracts can lead to failure. Example: Walmart failed in Germany due to cultural mismatch.