Core Principles of Marketing and Consumer Strategy
Definition and Key Features of Marketing
Q1. Define Marketing and discuss its features. (20 Marks)
Marketing is a comprehensive process through which companies create value for customers and build strong customer relationships to capture value from customers in return. It involves identifying customer needs, designing products and services that satisfy those needs, and communicating and delivering value to the customers. Marketing is not just about selling or advertising; it includes market research, product development, pricing, distribution, and after-sales services.
One of the key features of marketing is its focus on customer satisfaction. Modern marketing revolves around understanding the needs and wants of customers and delivering products... Continue reading "Core Principles of Marketing and Consumer Strategy" »
English with a size of 17.26 KB