Notes, abstracts, papers, exams and problems of Other courses

Values and Attitudes

Values and attitudes vary between nations, and even vary within nations. So if you are planning to take a product or service overseas make sure that you have a good grasp the locality before you enter the market. This could mean altering promotional material or subtle branding messages. There may also be an issue when managing local employees.

Education

The level and nature of education in each international market will vary. This may impact the type of message or even the medium that you employ.

Social Organizations

This aspect of Terpstra and Sarathy’s Cultural Framework relates to how a national society is organized.

Technology and Material Culture

Technology is a term that includes many other elements. It includes questions... Continue reading "International Marketing: Key Factors to Consider" »

Elements Influencing the GDP:

Consumption:

Consumption is the value of goods and services bought by people.

An increase of consumption will cause GDP to increase. This means there is an increase in living standards as more people can consume higher levels of goods and services.

Increased GDP per Capita will improve government finances. This is because people will pay more income tax and more VAT; firms will pay more corporation tax. Also, the government will spend less on income support and unemployment benefits. Therefore, the budget deficit will decrease. Also, the government could decide to spend more on investing in the economy, e.g. spending on better roads. This will enable higher rates of growth in the long term.

An increase of consumption... Continue reading "Factors Influencing GDP Growth and Stability" »

The Indispensable United Nations

Despite its shortcomings, the UN remains crucial for:

• Facilitating dialogue between the US and the world
• Addressing conflicts and promoting development
• Modifying US policies
• Providing a platform for international cooperation
• Addressing global interdependence
• Enhancing planetary interdependence
• Supporting international peace and understanding

Reforming the Security Council

Arguments for restructuring:

• The Security Council's role in UN functioning
• Changing power dynamics with the disintegration of the USSR
• Privileged position of permanent members
• Veto power of permanent members
• Need for representation from developing countries

Threats to Security in the Third and First Worlds

Third World:

• Military conflicts with neighboring states
• Internal

Exercises in International Trade

1. Define the Following Terms:

• Forwarding Agent: A person, agency, or enterprise engaged in the collection, shipment, and delivery of goods. For example, a company that arranges the transportation of products from a manufacturer to a retailer.
• Green Channel: The route followed when passing through customs at an airport or other port of entry for passengers who claim to have no dutiable goods to declare.
• Customs: The official organization responsible for collecting taxes (duties) on goods entering a country and preventing the entry of illegal goods.
• Freight: Goods transported in bulk by truck, train, ship, or aircraft.
• Invoice: A document listing goods supplied or services rendered, stating the sum of money owed for

Lesson 1: Introduction to Marketing

• Nature of Marketing

  Emphasizes achieving corporate goals through meeting customer needs.

• Customer Value

  Focuses on the balance between benefits and sacrifices.

• Types of Value

  Differentiates between price, performance, emotional, and relational value.

• Customer Satisfaction and Loyalty

  Importance of exceeding customer expectations.

• Customer Relationship Management (CRM)

  Utilizing CRM systems for better customer interaction.

• Evolution of Marketing

  From product-focused to technology and humanity-focused approaches.

• Societal and Sustainable Marketing

  Marketing that improves consumer and societal well-being.

• Market Orientation

  The difference between market-oriented and internally oriented businesses.

Lesson 2: Marketing Planning

Benefits of Following News in English

Nowadays, many things can be said about this topic. In fact, there are many different opinions, and it is a very common discussion. People don’t agree easily, but you cannot deny that it is an interesting topic.

Reading the newspaper and watching news programs in English are excellent ways to build vocabulary and be aware of public opinion in other countries. Reading articles about your own country in English newspapers can leave you very surprised because the perspective is often very different. On the Internet, you can easily access news sources in English.

Staying abreast of current affairs is also a great source of conversation topics, both in meetings with friends and chats over the Internet with friends... Continue reading "Current Affairs: English News, Beyoncé, Olympics, Rosetta" »

God's Motivation for Creation

God creates all things out of a perfectly free act of love to share happiness with creatures and manifest His glory. Reason and revelation agree God is the creator; time began with creation, and all God creates is good. God preserves and guides creation according to His wisdom toward the end He has in mind.

God's Creative Functions

Preservation: Refers to the continued existence and maintenance of created things. Unlike a sculptor and a statue, God's creation constantly depends on Him.

Providence: God's plan for all creatures, leading them to their intended purpose. Every creature is guided by grace and nature according to God's will, which is fulfilled when we seek and conform to it.

Divine Governance: God's work of... Continue reading "Divine Creation: Love, Purpose, and Grace" »

Advantages of Strategic Alliances

Technology Exchange

This is a major objective for many strategic alliances. Many breakthroughs and major technological innovations are based on interdisciplinary and/or inter-industrial advances. As a result, it is increasingly difficult for a single firm to possess the necessary resources or capabilities to conduct its own effective R&D efforts. This is further perpetuated by shorter product life cycles and the need for companies to stay competitive through innovation. Some industries that have become centers for extensive cooperative agreements are:

• Telecommunications
• Electronics
• Pharmaceuticals
• Information Technology
• Specialty Chemicals

Global Competition

There is a growing perception that global battles between... Continue reading "Strategic Alliances: Advantages, Risks, and Partner Selection" »

GRAMMAR-TRANSLATION METHOD:

• Classical method
• No use of the L2 (target language) in class
• Long lists of vocabulary
• Reading and writing
• No listening and speaking
• Grammar and syntax very important
• Grammar taught deductively

DIRECT METHOD:

• Use of realia, pictures or pantomime
• No translation
• Students speak in the target language
• The SYLLABUS used in the Direct Method is based upon situations or topics
• Grammar taught inductively
• Students practice vocabulary by using new words in complete sentences
• Language is primarily spoken, not written
• Self-correct
• Teacher and students are more like partners

AUDIO-LINGUAL METHOD:

• Oral based approach
• Based on behavioural psychology
• Imitation and repetition
• DRILLS
• Oral work (reading and written work)
• LAWS: Law of contiguity, Law of exercise,

What Does Baroque Adjective Mean?

-Meaning “regularly shaped”. At first, the word in French was used mostly to refer to pearls. Eventually, it came to describe an extravagant style of art characterized by curving lines, gilt and gelt.

Musical Instruments of Baroque:

a) What is a Luthier? The composer who cares for the timbric richness of his works and the interpreter will specialize in his instruments, which will lead to the first virtuosos.

b) Who was the most famous luthier? Amanti, Stradivari and Guarnieri.

c) Where did he come from? Stradivari made palatino quartet and kept in the royal palace in Madrid.

d) Do you know interesting anecdotes about him?

Religious Music:

a) Cantata: is a simpler form composed by texts or popular religious themes.... Continue reading "Baroque Period: Music, Art, and Society" »