Barcelona Rebrands: From Tourism to Local Life and Events
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Why Barcelona Changed Its Image
Why has Barcelona changed its image in recent years? In recent years, Barcelona's branding has slowly changed, mainly because the old tourist image started to cause problems.
In the past, Barcelona was mostly known for tourism, beaches and nightlife. This image attracted many visitors and became very popular. However, over time the negative effects of mass tourism began to accumulate. For many people from the working and middle classes, the city started to focus more on visitors with a premium price tag.
From Tourism to a More Realistic City Image
Because of this, the city decided to change its image. Nowadays, Barcelona tries to show a more realistic side. Recent campaigns focus more on local neighbourhoods, culture... Continue reading "Barcelona Rebrands: From Tourism to Local Life and Events" »