Justin Bieber's "Intentions": Media Language and Representation
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Justin Bieber – “Intentions”: Media Language
Cinematography & Lighting
Example: Warm, soft lighting and close-up shots on the women featured (like the single mother and healthcare worker).
How it’s shown: Creates an intimate, emotional tone focusing on real people’s stories.
Theory link: Barthes’ Anchorage — visuals guide the audience to read the women as inspiring and resilient, shaping interpretation positively.
Narrative & Mise-en-scène
Example: The video follows real people overcoming adversity, highlighting kindness and community support.
How it’s shown: Scenes of Justin Bieber and Quavo helping and praising women, showing a positive social message.
Theory link: Gauntlett’s Identity Theory — promotes diverse, positive... Continue reading "Justin Bieber's "Intentions": Media Language and Representation" »