Multinational Companies: Characteristics and Internationalization Strategies
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Characteristics of a Multinational Company
A company is considered multinational when it operates in two or more countries to maximize its benefits under a global perspective, rather than focusing solely on each of its national units. According to Thompson & Strickland, a multinational company is characterized by:
- The possibility of locating activities of the value chain in the most convenient location from the point of view of the firm's competitive strategy.
- The possibility of transferring its skills and strategic capabilities from its national markets to foreign ones.
- The possibility of strengthening or expanding its resource base and abilities, gaining an advantage over competitors that act only at the national level.
- The possibility of