Decoding Marketing Promotions: Types and Definitions
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Decoding Marketing Promotions
| Promotion Type | Definition |
|---|---|
| Direct Premium | Menu object obtained by the purchaser of a product in connection with a purchase. |
| Deferred Gift | Different mechanisms for obtaining items on request and also delayed compared to the purchase or supply. |
| Produced More | Quantity of additional proceeds obtained in connection with the purchase of an article. |
| Price Reduction | Decreased immediate and unconditional consumer price of an article. |
| Lot | Bundling in a common packaging two or more items, same or different. |
| Tying | Offer joint sale of two or more items, often complementary, at a great price. |
| Offer to Pay (ODR) | Full or partial repayment of one or several articles on consumer demand and on the basis of purchase evidence. |
| Coupon (BR) | Title entitlement |