Organizational Buying Decision Process Stages
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The Buying Decision Process: Stages
These are the operating phases involved in a new buying situation. In repurchase scenarios, whether modified or direct, some of these stages are reduced or omitted.
1. Identification of the Problem
Someone within the company becomes aware of a problem or need that can be met by purchasing a good or service. This realization occurs through internal or external stimuli.
2. General Need Description
This stage involves describing the general characteristics, required quantity, and timing of the need.
3. Product Specification
The buying organization decides and specifies the optimal technical features of the product. Sometimes, a team is assigned to conduct a value analysis, carefully studying the most important components... Continue reading "Organizational Buying Decision Process Stages" »